Creating Shared Value

Summary of ‘Creating shared value’ by M. Porter and M. Kramer The problem nowadays is that most businesses don’t have the right purpose ‘in mind’. They have a narrow-minded view in making profit and thus optimizing short-time financial performance. This old capitalistic view leads to a vicious circle. More specifically, the corporation doesn’t keep its environment and the broader community in mind while making profit and so they are perceived as (partly) responsible for society’ failures. This is where political leaders undermine competitiveness by setting the appropriate policies.The old, narrow view of capitalism leads to growing competition and shorter term performance pressures from shareholders. Shorting investor time horizons leads to outsourcing and offshoring which weakens the connection between the firm and its community. The solution lies in redefining the purpose of the corporation as creating shared value. This means enhancin g the competitiveness of the corporation while simultaneously advancing the economic and social conditions in its communities. The market should be redefined by societal needs, rather than convential economic needs.To create shared value, there are three main ways: reconceiving the products and market, redefining productivity in the value chain and enabling local cluster development. These ways are mutually reinforcing while creating shared value. By reconceiving products and markets, corporations can meet the demand for products and services that satisfy societal needs. In this way, there’s more space for innovation. Also, in developing countries and nontraditional communities in advanced economies equal or greater opporunities arise.Opportunities increase when capitalism starts working in these poor countries. These opportunities change constantly because of developping economies and evolving technologies. Another source of creating shared value lies in transforming the val ue chain. For instance by reexaminating energy use and logistics, huge costs can be saved for the company and at the same time for society. Another example is the advantage of buying from capable local suppliers. This avoids costs by avoiding inefficiencies and lowering input costs.This also means sharing technology and improve supplier quality and productivity by better procurement. Employee productivity can be improved by offering health care coverage, because poor health costs firms more than health benefits. Companies need to embrace locational thinking because of the rising costs of energy and carbon emissions. Enabling local clusters plays a crucial role to boost productivity. As mentioned, logistics through local suppliers avoid lots of internal costs.In monopolized markets, people often get exploited, prices are not fair and thus productivity will suffer through a lack of incentives for the workers. This indicates that the formation of open and transparent markets are necess ary to create shared value. We can conclude that business can earn the respect of society again by respecting the new, more sophisticated form of capitalism. This new view focuses on profits that create societal benefits rather than diminish them, which creates shared value.

Rhetorical Situation Essay

The rhetorical situation consists of a few different elements that the writer must consider when planning and writing an effective essay. The reader must consider his or her place within the rhetorical situation as they critically read a work in order to better understand the work’s general argument. A rhetorical situation has four components which include audience, purpose, persona and context. The audience includes the readers who your essay is implied to, the purpose is the reason for your writing, the persona is the way the author is presenting themselves in their writing, and the context includes the factors that influence writing such as their background history. These components are what make up a rhetorical situation and without them there is no rhetorical situation.  One of the first components of the rhetorical situation includes the audience, which is who the writing is directed to. In this case, the audience would be our professor. According to the CSUS Student Writing Handbook, â€Å"Sometimes teachers will play the role of â€Å"interested reader† and read your writing just to find out what you’re thinking or to get to know you better as a writer and a thinker† (29). When our professor reads our writing it gives them a better understanding of the writer, their thoughts, and imaginations expressed in words. Every kind of writing has its own audience they imply to and therefore it is important for a writer to know who their audiences are. Knowing your audience helps you to make decisions about what information you should include, how you should arrange that information, and what kind of supporting details will be necessary for the reader to understand what you are presenting. Audience also influences the tone and structure of the document. In Craik’s article, â€Å"Memory Changes In Normal and Pathological Aging,† he states, â€Å"Declining memory abilities are reported by virtually all older adults and give rise to the greatest number of complaints about aging in older people† (343). This shows that the audience Craik is mostly implying to would be older adults because those are the kinds of people who experience declining memory loss. As stated in the CSUS Student Writing Handbook, â€Å"Your audience will affect your purpose for writing, the persona you take on, and the way you develop and organize your text† (29). This clearly shows how important audience is and  how much it affects the other components of the rhetorical situation such as purpose, persona and text. One of the second components of the rhetorical situation would be the purpose which is the writer’s reason for writing such as to inform, entertain, explain or persuade. The purpose of an article is typically included in the introduction to give the reader an accurate, concrete understanding of what the document will cover and what the audience can gain from reading it. According to the CSUS Writing Handbook , â€Å"A writer’s purpose could include the goals the writer has for her writing, the purpose that’s set out for the writer in a teacher’s assignment, and the influence of factors like the audience the writer is addressing or the type of writing† (29). The purpose can also be described as the goals the writer is trying to accomplish in their writing for its audience to know what the article is about. It is important for readers to recognize that behind every text is a writer, and that the writer has a purpose or reason for writing and a particular point of view. For example, in the article â€Å"Memory Changes in Normal and Pathological Aging†, the purpose of this article was to inform others how memory loss occurs as one ages. A writer can have many purposes such as to inform the reader by providing them information, persuade or influence, and entertain. In this case Craik was trying to inform his audience in his article by giving factual information about memory loss and its symptoms. Persona is another component of the rhetorical situation which is the way the writer presents there selves in the text. Many concepts such as the way the writer includes voice, tone, attitude and the words they use in a text describes the persona of an article. As stated in the CSUS Student Writing Handbook, â€Å"The persona you take on in your writing will depend on your purpose for writing, the subject you’re writing about, the audience you’re writing to, the type of text you’re writing, and the context for writing† (29). For example, if an authors tone is very serious in their writing with many facts, information and research included, then their writing would most likely pertain to people like scientists, doctors or researchers. Therefore, this is how the persona of an article can easily shape their audience because of the kind of tone the author displays. In the article â€Å"Memory Changes in Normal and Pathological Aging†, Craik presents himself with a  more serious tone and goes straight to the point. How he stated facts and statistics on memory loss creates the persona of his article. One of the last components of the rhetorical situation would be the context. As mentioned in the CSUS Student Writing Handbook, â€Å"The context of a rhetorical situation includes all the broader social, cultural, and historical factors that can influence writing† (29). This includes such information such as the background information of the author like where they are from or their history as a writer, it can include their cultural background, information on where and when they created their writing, or the history of the rhetorical situation. In many kinds of articles the authors clearly state personal information about themselves such as where they were born or other information to give their reader a better understanding of them. According to Bazerman, â€Å"The conversational model points up the fact that writing occurs within the context of previous writing and advances the total sum of the discourse† (658). By this quote Bazerman means that context can also include others past experiences that the writer has learned about. â€Å"Context could also be related to the type of text you’re writing—for example, in a timed essay test factors like how long you have to write and how broad or narrow the questions are will have a major effect on what you say and how you say it†, as quoted in the CSUS Student Writing Handbook (29). Therefore, not only does context include background history of an author, but context can also include instructions when you are witting a timed essay.   Whenever we write, whether it’s email to a friend or a toast for a wedding, an English essay or a resume, we face some kind of a rhetorical situation. The term the â€Å"Rhetorical Situation† is used to refer to all the features of audience, purpose, persona and context. These are all important elements that we need to think about carefully because it becomes a part of our everyday lives. Works Cited Bazerman, Charles. â€Å"A Relationship between Reading and Writing: The Conversational Model.† College English 41.6 (1980), 656-661. Craik, Fergus I. M. â€Å" Memory Changes in Normal and Pathological Aging.† Canadian Journal of Psychiatry 53.6 (2008): 343-345 Melzer, Dan, et al, eds. Student Writing Handbook. Sacramento, CA: Sacramento State University, 2009.

How Has the Globalization of Markets and Production Benefitted Ikea?

How has the globalization of markets and production benefitted IKEA? Globalization as we know it is the phenomenon of the world economies becoming reliant and integrated with one another. This is otherwise known as the trend characterized by denationalization where the world now becomes a global marketplace. IKEA is recognized to be a globalized brand with the ability to spread their own culture and values to over 300 stores in over 38 countries. The globalization of market refers to the merging of taste and preferences of consumers from all around the world resulting in an emergence of a single global marketplace.IKEA has thus used this occurrence to their advantage by shaping their business model to emphasize on standardization, customization and functionality. IKEA’s motto â€Å" One design suits all† is a simple yet effective business model that has helped them cater to all the diverse markets around the world today. In general IKEA products are standardized across markets and have high functionality that cater to the needs of people in every country. IKEA also functions on the principle of offering furniture at low and affordable prices.Despite its low costs, products are still of high quality due to the ability to mass produce their products. Similar to Macdonaldization, IKEA has been able to answer to the uniform taste of consumers in todays society and at the same time spread its own culture identity internationally. IKEA only uses different marketing and advertising strategies for their various markets to better cater to the local consumers. Globalization of production refers to the outsourcing of raw goods and services to other locations around the world in order to maximize quality and minimize costs of various factors of production.In the case of IKEA, due to the high levels of standardization in all their products they are able to manufacture products in bulk and thus enjoy the cost savings from the economies of scale. This way, cost of production is kept low and goods are always efficiently produced. Furthermore, IKEA is also known to use a unique supply chain strategy where they outsource productions of product/furniture parts to low cost developing countries located nearby their store locations (e. . China, India). From this, IKEA is also able to establish good relations with local suppliers in many locations to negotiate mutually beneficial contracts to get high quality products at lower costs. This method of merging intercultural communication into their business model allows IKEA overcome potential problems and succeed in globalizing their production. At the same time this also helps IKEA drive local competition out of their way.

EZL 124 Supporting children's learning in the early years Essay

EZL 124 Supporting children's learning in the early years - Essay Example Over time, I progressed to Nursery nurse, with a wide range of roles and responsibilities attached to my job. The thorough training I underwent taught me the importance of play; holistic approach to early years learning and safety of the children; evaluation of my work and identification of my weakness through deep reflection on my practice and the promotion of diversity, equality and inclusion of all children regardless of their abilities and cultural backgrounds. The centre helps and supports children, their families and staff when appropriate. I realized it was one of my passions to support and help children with special/ additional needs. The centre works with other agencies and professionals in supporting children’s positive development and promoting their welfare. It adheres to the policies set by the Every Child Matters, 14 national standards, Early Years Foundation Stage Curriculum and all other relevant policies and regulations. Personally, in my practice, I promote equal opportunity, inclusion , planning for children’s needs and interests, working with parents and being a positive role model to our students and volunteers as well as to less experienced staff. In doing so, I uphold the high standards of the centre and become one in its consistent provision of quality care. The five areas of Every Child Matters namely: Staying Safe; Being Healthy; Enjoying and Achieving; Making a Positive Contribution; and Achieving Economic Well-Being are all goals that the centre attempts to meet on a daily basis. Working with a team of colleagues hones my skills in interpersonal relations, planning for the children, and sharing and gaining knowledge about each child’s needs and children’s development in general. Parent relations are likewise maintained effectively as I keep the lines of communication open for them regarding their children. Networking with various professionals from different agencies involved with

Evolution of Human Parental Care and Recruitment of Juvenile Help Research Paper

Evolution of Human Parental Care and Recruitment of Juvenile Help - Research Paper Example Cooperation between parents and juveniles The costs incurred in the raising of a child are high, and this is the reason parents opt for smaller families. The costs involved in this process tend to be high due to the investment in them and that they are free from any work. The cost of raising children in the pre industrial age was not as high since the children gave back to the society (Karen 54). Children receive assistance from their parents, and as so, their parents benefit from the assistance of their own children. The juvenility as such has a twofold nature of receiving and giving back. Juveniles both depend on their parents and at the same time help the parents. Young juveniles provide valuable childcare assistance to their siblings in many societies. The dependence and help from juveniles are some features that determine the modern human beings. Even, though, juveniles receive a lot of assistance from others, they also give back to by exchanging labor and resources with others more so those who assist them. Enlisting of juvenile help by the restructuring of parental investment to involve juveniles gives the humans an advantage (Royal society (Great Britain) 156). They are associated advantage to be able to both increase reproduction and increased offspring survival by incorporating interdependence at various ages. In the quantity-quality, trade off the determination of the quality of an offspring stems from the parental care given. The quantity or quality of resources allocated by the parent to the offspring is dependent on the ability of the parent to harness energy from the environment. The quantity-quality theory argues that if there are extra parental inputs these can affect the quantity or quality of the offspring by either direct allocation to the offspring quality and include food provision, childcare, all nursing, financial or other transfers. Extra parental inputs can also decrease the energy that the mother employs in providing and other activit ies leaving a metabolic stability for lactation and reproduction. Notwithstanding the physiological constraints in offspring production, quality of offspring is not necessarily a purpose of quantity. A juvenile who is not sexually mature to fit into the production class and not competing for mates does not fore go many costs. If the juvenile contributes in any way, directly or indirectly, and results in the reduction of the mothers energy employed the juvenile receives immediate fitness benefit and does not have to wait to maturity in order to benefit. According to Karen (88) division of labor celebrated as an age association as efficiency improves when inequities in return rates differ between tasks and individuals. When there is an adjustment of the level of investment by parents based on the availability of helpers, where help is sensitive to help accorded by juveniles then there can arise some changes. When the parents get helpers, they may increase their levels of investment an d retain the same level of care to the offspring’s and transferring the saved energy to the task of reproduction. The number of children might increase without necessarily reducing the survivorship or child quality unless the number of the helpers also decreases. If, on the other hand, the number of helpers increases due to the recruitment of juveniles, the parents then placed in a position to produce more children

Cisplatin-Incorporated Polymeric Micelles (NC-6004) Essay

Cisplatin-Incorporated Polymeric Micelles (NC-6004) - Essay Example The CDDP-incorporated micelle is well suited between its sufficient ability so that it can delay the blood stream circulation. It also boosts enough drug release to remove the pharmacological action. The dissociation of these micelles that form unimers permits the extraction of constituent polymers from the body. It is usually followed by a CDDP release. The low risk of the body possessing the non specific accumulation of polymers is achieved by the molecular weight of the micelle forming blocks being less than the smallest value needed for extraction of glomerular (Mr 42,000-50,000 for synthetic polymers that are soluble in water; Refs. 46, 47). It could be expelled into urine. The study of tumour targeting therapy is recently applying 2 strategies; passive and active targeting. Passive targeting revolves around extended blood circulation with lower accretions in regular organs executed by the design of drug carriers. Tumour tissues that have anatomical characteristics might let the special accretion of the drug carrier in the tumour. The formation of tumour-specific anatomical characteristics is caused by the EPR effect (16-18). This effect is categorized by impaired lymphatic and vascular hypermeability. The excess expression of the vascular endothelial growth factor gene (48-50) and other factors could arise the permeability of the vessels. The passive targeting is relevant when treating solid tumours because the EPR results are evident in them (49-50). This owes to the fact that angiogenesis supports the abnormal tumour growth. Otherwise, active targeting is highly advised when drug vehicle with tumour-derived specific markers (22, 54) is connected to the tumour cells. It is applied during the wiping out of the tumour cells selectively through an accura te strap of targeting moieties. The prolonged blood circulation and the

Integrated Marketing Strategy Essay Example | Topics and Well Written Essays - 3500 words

Integrated Marketing Strategy - Essay Example Finally in the conclusion we will take a look at the suggested strategy that Apple should take to overcome its deficiency. Main Body Here we will take a look at all the Marketing Mix of Apple iPad and consequently whether the strategies followed by Apple with respect to the four Ps are effective or not. Price Apple has always used a marketing strategy where it wants their products to have a mass appeal. It wants to gather the business customers and the entrainment customers both for their product. Price is perhaps the most important factor among the four Ps of marketing. It is important form the point of view of revenue which the company earns. We need to understand that as a product moves along its product life cycle the pricing strategy adopted by the company usually changes. Of the many strategies which a company can adopt, â€Å"price skimming† is one of them. Here the initial price of the product is set high to targeted creamy segment of the market to skim revenues from t he market layer-by-layer. Apple gas used this strategy of pricing for its iPad product. The process of Price skimming involves charging relatively high price for the product for a short period of time when a new, innovative product or new improved version of it is launched in the market. The main objective of the price skimming strategy is to â€Å"skim† off the customers who are willing to pay more for owning a product sooner than the others (Huimin, and Hernandez, 2011, p. 390). Later when the demand falls a little then the prices are lowered and the late adopters then accept the product. Figure 1: Product Life cycle. Generic Graphic The success of this pricing strategy is dependent on the inelasticity of demand for the product by the market segment or by the market as a whole. Such... This report stresses that due to brand loyalty which Apple had acquired over the years, the company has been able to take advantage of the market opportunities and adapt to the environmental threats. Apple is successful on two of the marketing mix i.e. price, product. Apple still has to work on its other two marketing mix which are promotion and distribution. This paper makes a conclusion that people are more interested in things which really matters to them. This means that Apple should target the audiences based on their specific needs. Apple shouldn’t create a one-size fits all app. It is just filled with loads of irrelevant content. Instead Apple should plan to segment on the basis of their needs, interest and wants. Apple invests in the right user experience. It is of no use to create fantastic content, if the users have bad application experience. The author of the paper talks that With the launch of iPad on 2010, the company made use of good use of its core competency i.e. innovation. They have been able to turn ordinary into something beautiful. PC fans wanted something which is as powerful as a PC but portable. Apple understood the need and created iPad with new features to meet their increasing demand. They can offer accessories along with iPad like adapters, chargers, cables, cases etc. Apple have made iPad a household n ame so that they everyone knows about the product. On an overall basis Apple has achieved a successful integrated marketing strategy with still rooms for improvement as discussed above.

The Scope and Nature of Adult Education Programs Essay

The Scope and Nature of Adult Education Programs - Essay Example Often the activities have a voluntary approach instead of a mandatory participation of adult learning. Taylor mentions that non-formal learning, such as a field trip to museums, zoos, aquariums, and libraries produce spontaneous general interest in such institutions (Taylor et al, 2010). These multitude of institutions listed by Taylor, and Parrish and countless other educators, provide us with opportunities for lifelong learning, and include an educational experience. With growing popularity in the field of these cultural institutions, the people are provided with a recreational and educational perspective. This paper will explore mainly the perspective of Non-formal education in the adult learning setting. This will include a discussion of the non-formal learning institution considered as Comic Book Conventions. Particularly we will be discussing the once a year event brought to the general public in Toronto, Ontario known as The Fan Expo Canada, and touch basis of comparison between Montreal Comic-con and The San Diego International Comic-con. For the examination of this paper, we will begin with the history of Comic Book Conventions, thus letting us follow further to the next discussion of the attractions and programs provided within this type of institutions. Then we will move on to discuss about the pros and cons of this institutional yearly event and thus ending the discussion with my experience attending the Comic Book Convention and with my final thoughts as to my conclusion.

Should education be regarded as a public good or merit good Essay

Should education be regarded as a public good or merit good - Essay Example It shall promote understanding, tolerance and friendship among all nations, racial or religious groups, and shall further the activities of the United Nations for the maintenance of peace." (art.26 - Universal Declaration of Human Rights) This is a research paper to find out if education falls under public good or merit good. For this purpose it is important to define public good or merit good. A public good in economics can be defined as a good that is non-rival which means consumption of the good by one individual does not reduce the amount of the good available for consumption by others (Varian, 1992). The term public good is often used to refer to goods that are non-excludable which means that it is not possible to exclude individuals from the good's consumption. If we take an example of a sweet, if it is consumed by a person it is not available for another person. Where as fresh air and clean drinking water may be considered a public good as it is not generally possible to prevent people from breathing and drinking it (Wikipedia, 2007a). There are very few absolutely public goods, but common examples include law, parks, street-lighting, defence, traffic light, etc. The theory of public goods was first developed by the economist Paul A. Samuelson. In his classic paper The Pure Theory of Public Expenditure published in the year 1954 he defined a public good as follows: ...[goods] which all enjoy in common in the sense that each individual's consumption of such a good leads to no subtractions from any other individual's consumption of that good... (Samuelson, 387-389) In other words public goods are those products where, for any given output, consumption by additional consumers does not reduce the quantity consumed by existing consumers. Since there is no marginal cost involved in producing the public goods, it is commonly thought that they must be provided free of charge. In other words those who benefit less than the cost of using the public good will not use it which will lead to a loss of welfare. Public goods are mostly non-excludable, which means that if once provided anyone can use them, which when charged will lead to "free-riding". This is the reason that these goods will not be provided by free market. However, the public pays a price through the taxes paid to the government (ieg.ee, N.D.). A merit good is defined as a good that is under-consumed if provided by the market mechanism. The main reason for this is individuals take into consideration how the good benefits them as an individual. They do not consider the benefits that consumption generates for others in society. In pure economic terms, this is because the positive externalities of the good are not internalized by consumers. A merit good is a product that society values and judges that each and every individual should have it regardless of whether an individual wants it or not (Wikipedia, 2007b). Merit goods are products that are generally not distributed by means of the price system, but based on merit or need of the society. These goods can be supplied by free market, but not on the right quantity. They are provided by state as "good for you" (ieg.ee, N.D.). Should education be considered as a public good or a merit good Traditionally, in many parts of the world

Philosophy Essay Example | Topics and Well Written Essays - 500 words - 57

Philosophy - Essay Example Socrates was accused in corrupting new generations while he not only fulfilled his civil obligations conscientiously, but demanded the same from others. The main goal of his philosophic activity was to serve the society. This activity was directed on preparation of people with high level of intelligence, moral virtues and strong feeling of obligation and responsibility, which could bring much benefit to the society. He stated: â€Å"employ your time in improving yourself by other mens writings, so that you shall gain easily what others have labored hard for† (Socrates). He wanted young people to become more educated making less mistakes and not wasting time for their correction. Socrates had a chance to stay alive. When he was considered guilty by the court, he had a chance to stay alive due to the fact that he was already old and if he had decided to refuse from his beliefs. But Socrates was not going to justify himself anyhow and to refuse from anything. This was a kind of sacrifice made in order to prove that he and his followers would keep revealing the truth, looking for the new â€Å"gods† and influencing new generations. He did not only refuse to excuse for his philosophic activity, but also made such arguments, which the judges simple could not treat nicely. He irritated judges by stating that he was not afraid of death. In the apology he stated: â€Å"to fear death, gentlemen, is no other than to think oneself wise when one is not, to think one knows what one does not know. No one knows whether death may not be the greatest of all blessings for a man, yet men fear it as if they knew that it is the greatest of evils†(Socrates). The phi losopher said that he had been living for 70 years and knew pretty well what he liked and what he did not liked and such statement testified about his wisdom. He considered death to be a blessing for himself (May, 2000). The conclusion can be made that Socrates may have been considered

Two Works Of Art Essay Example for Free

Two Works Of Art Essay Italy experienced a massive art boom in the early fifteenth century, or as Italians themselves call it â€Å"Quattrocento†. This especially concerns the art of painting, deeply affected by changes, inspired by approaching Renaissance. It is hard to say, that paintings of that time belonged to pure Renaissance, however, their style already could not be attributed to earlier Gothic. The transition period generated a number of painters and entire painting schools each of them with it’s own original manner. This paper is to compare and examine the similarities and differences between the paintings of Gentile da Fabriano (1370-1427), as representative of late Gothic iconographic painting and Paolo Ucello (1397-1475), whose paintings more likely include Renaissance trends. Fabriano’s â€Å"Coronation of the Virgin† (1420) and Ucello’s â€Å"Madonna and Child† (1470) shall be taken as examples. Both paintings can be found in the The J. Paul Getty Trust museum, Los Angeles, California. The theme of coronation of Virgin Mary by her Son Jesus as Queen of Heaven was quite popular in the medieval painting. Almost all the artists of the time, including Michele Giambono Lorenzo Monaco and later Raphael and Velasques   have once tried to depict this event[1]. Fabriano himself turned to it for a few times. The â€Å"Coronation† being described here belongs to one of his late paintings and should not be confused with the most famous â€Å"Coronation of the Virgin and Saints†, painted in 1400. The style of the â€Å"Coronation of the Virgin†, painted by tempera and gold leaf on panel may be called both Gothic and Renaissance. It can be noticed, that Fabriano has been strongly influenced by the Byzantine style, which has been accepted in Southern Europe for many centuries[2], and made artist’s paintings in a way similar to Orthodox icons of Byzantium and Russia. The main characteristics of such combined style, often called International Gothics, are the strict situation of figures and groups, flat plain background and absence of perspective, special set of brightly contrasting colors, including usually yellow, golden, red and blue, as well as vivid symbolism of each object, being depicted. Especially the Italian Gothic, which arose in during the second quarter of the fourteenth century, is characterized by balanced forms and a grave mannerism. Figures are painted against monochrome or gold backgrounds in a formula that barely hints at a third dimension, but never shows it.   Nevertheless, this style appeared to be much more realistic, than the one of earlier centuries. This panel of Christ crowning his mother, Mary, originally formed the front of a two-sided processional standard carried in religious ceremonies in Gentiles native town of Fabriano. In this shimmering image, Gentile makes effective use of the complex patterning and wealth of surface ornamentation that is characteristic of the International Gothic style and that recalls the rich fabrics woven in Florence. â€Å"Madonna and child†, painted by Paolo Ucello 50 years later by tempera on panel demonstrates a breakaway from international Gothic and turning to Renaissance. Ucello belongs to painters, who first started experimenting with one of the basic elements of new art style – linear prospective. This even caused the famous Italian expert of arts Vazari to call Ucello â€Å"an eccentric† and add, that he has been â€Å"intoxicated† by prospective. At the picture we can see the green meadows, yellow fields and blue skies, spreading up to horizon behind Virgin’s back. In contrast to Byzantium and Gothic art, which is almost always â€Å"frozen out of time and space†, now it is possible to identify the place, time of year and often even time of day, which brings an element of action and development to the painting, although prospective   still remains more an element of decoration. The new style is also characterized by increased volume of figures, and a depth of emotion which suggests human feeling instead of static and passive icons[3]. The medieval tradition of using religious subjects is now combined   with classical ideals of the human figure and an increased interest in depicting nature. In contrast to International Gothic, the colors become more varied and not so dramatic, with more overtones being used. â€Å"Coronation of the Virgin† belongs to one of the few surviving Fabriano’s masterpieces, since most of his early paintings and frescos have been destroyed[4]. Gentiles most famous surviving works were made during a short but influential stay in Florence in the 1420s, where he probably encountered the austere realism of his younger contemporary Masaccio. This golden picture is almost entirely taken up by the symmetrical figures of the seated Christ on the right, placing a bejeweled golden crown on the inclined head of the Virgin Mary, who sits on the left, her hands crossed over her chest. Above them, centered in the rays of a golden sunburst, hovers a white dove with grey-tipped wings and bearing a halo. Standing below and beside the figures, three miniature angels are aligned in two vertical rows. The Christ is wearing a medieval-style tunic of gold gathered at the waist by a narrow golden sash. The garment is embroidered with five-pointed golden stars, surrounded by stars of blue, and encircled by red stars. Falling from his shoulders as he raises his arms is a rich burgundy gown bordered in patterned gold, bearing vines with golden leaves and five-petaled golden flowers with hearts of blue. The Virgins gown, which she holds close to her, has tightly-clustered seven-petaled floral pinwheels of gold over a background of royal blue. Behind the two figures, from their shoulders down, flows a patterned dark green tapestry reminiscent of Christs robe with its five-pointed snowflakes of red and gold. The figures and the background, absent of depth, are laid virtually flat against each another. Standing in the lower corners on either side, the angels, partially obscuring each other in descending columns, look upward toward the figures of Mary and Christ, their lips open in song, their hands holding an unfurled white parchment ribbon with musical notes and Latin words that wind in and out of view. The hands and faces of the principal figures are painted realistically in a greyish pink, making their skin ashen, and their placid, almost expressionless features, look otherworldly, in great contrast to the richly-tooled golden crown, the embossed halos, and opulent, embellished fabrics. Presiding over all this, Christs uplifted hands, in the moment between setting the crown and blessing the Virgin Mary, are set against a broad sheet of pure gold that rises behind the figures until it vanishes under a gilded arch of carved leaves supported by spiral columnsan ornately-carved wooden frame through which we view the coronation. To create a sumptuous surface resembling tapestry, Gentile da Fabriano used extensive tooling, decorative patterning, gold leaf, and rich pigments. Considerable features of International Gothic Style can be noticed on the painting, including complex patterning, elaborate materials, and long flowing lines of the robes of the Madonna and Christ[5]. At the time the gold-encrusted panel functioned as a processional standard held aloft in parades that honored the Virgin Mary and originally depicted The Stigmatization of Saint Francis on the reverse. The centre of the composition is formed by the hands of Saviour, raised to bless his Mother and put a crown on her head, which contrasts to the painting of Ucello, where centre is formed by faces of Mary and Christ. The two pictures represent different approaches towards position of head and eyes of the figures. The Gothic style pays almost no attention to eye contact of the depicted person with a spectator, and the eyes of the Saints are always in a way divert. In Fabriano’s case the Virgin is looking down, vailing before her Son, while Jesus is looking directly at Mary. In contrast, the painting by Ucello brings in a brilliant example of fresh Renaissance relationship between the figure and the spectator. His Mary and Child are looking closely at the spectator and it seems, that they are trying to see that what is behind his outlook and spot his soul. Both paintings are deeply symbolic. The most recognizable Fabriano’s symbol is, definitely, the white dove over Madonna’s head, symbolizing the Holy Spirit, descending upon her. The red color of the gown, falling down from Christ’s shoulders, is a symbol of His Oblation to the humanity and it’s green backing, noticeable on top, is to point on the Resurrection. Finally, the golden color of Jesus tunic is to prove him as the Heavenly King. The clothes of the Virgin are depicted golden and blue, symbolizing   divinity, combined with purity and faith. The nimbuses of both figures are almost invisible in the golden light, streaming through heaven. The symbolism of Ucello’s â€Å"Madonna† is not so sophisticated as Gothic one. The divine Child is depicted, holding his mother’s clothes with his fingers, which is to hint the connection between them. The nimbuses of both figures differ, since the nimbus of Christ includes a cross – a traditional element of earlier iconographic schemes. This cross is red, once again symbolizing Christ’s Oblation[6]. In the years which passed between the creation of these two paintings, the ideas of humanism changed the attitude to human’s body. Fabriano covered the corpses of both figures with reach adorable dresses, leaving no space to any bodily features. In contrast, Ucello’s Madonna and Child displays a type of hushed beauty lost with the advent of the High Renaissance style in Italy. Her face and the body of the child are still pallid and far from Raphael’s vision, however, the Maid is depicted as a beautiful woman with golden hair, appearing from under her modest mantle. While Fabriano used medieval monochromic background, Ucello is one of the first artists, who used landscape to underline prospective in three well-rounded dimensions. Painting now becomes a window on the physical world rather than merely the spiritual one. In an effort to open up the scene, the artist from Paolo Uccellos workshop placed a landscape behind the Virgin and Christ. Instead of trying to show depth, however, the countryside simply forms a pattern of almost abstract trees and zigzags. The resulting design has a flatness and regularity that subtly enlivens the picture and complements the elusive three-dimensionality of the figure group.   Summarizing the overstated one can say that the two discussed may be found both similar and difficult. They are noticeable examples of corresponding painting styles – namely International Gothic and Early Renaissance. Being connected by the religious topic and symbolic filling, they differ in attitude between the characters and the spectator, the special position of figures and attempt to use a prospective in the later work, as well as use of more pigments and tones. It should be pointed, that Ucello’s   perspective studies were to influence the Renaissance art treatises of artists such as Piero della Francesca, Leonardo da Vinci, and Albrecht Dà ¼rer[7]. Due to the changed attitude and eye contact, Jesus and Madonna by Ucello seem to be much closer to us and more human, than Jesus and Madonna by Fabriano, which embodies the ideals of upcoming era of Renaissance. REFERENCES Bernhard Berenson., The Central Italian Painters of the Renaissance. 2nd New York: G. P. Putnams Sons, 1909 Germain Bazin., Italian Painting in the XIVth and XVth Centuries. New York: French and European Publications, 1938 Michael Levey., A Concise History of Painting: From Giotto to Cezanne. New York: Frederick A. Praeger, 1962 Linda Murray, Peter Murray., The Art of the Renaissance. New York: Praeger, 1963 Frank Jewett Mather Jr., A History of Italian Painting. New York: Henry Holt, 1923 [1] Bernhard Berenson., The Central Italian Painters of the Renaissance. 2nd ed. New York: G. P. Putnams Sons, 1909, at p. 131 [2] Germain Bazin., Italian Painting in the XIVth and XVth Centuries. New York: French and European Publications, 1938, at p. 26 [3] Bernhard Berenson., supra note, at p. 133 [4] Michael Levey., A Concise History of Painting: From Giotto to Cezanne. New York: Frederick A. Praeger, 1962 at p. 44 [5] Linda Murray, Peter Murray., The Art of the Renaissance. New York: Praeger, 1963, at p. 257 [6] Germain Bazin., supra note at p. 29 [7] Frank Jewett Mather Jr., A History of Italian Painting. New York: Henry Holt, 1923, at p. 144

Effects of Plagiarism to the Students Essay Example for Free

Effects of Plagiarism to the Students Essay In life especially in any learning institutions, it is inevitable to engage oneself with other people’s ideas, stories and researches. Most of people’s knowledge is acquired from previous knowledge that is written and said. But people can also create their own idea from others’ works or through experiences. However, owning one’s thought is another story, it is considered stealing or corruption. Stealing a person is called kidnapping or abduction but stealing a person’s ideas or writing is called plagiarism. Idea is like a property, someone owns it. Plagiarism is against the law not only because it is a form of stealing but because its effects are very destructive to the morality of those who practice it and to the society as a whole. In academic world, plagiarism is a serious offense. Plagiarism is not only a personal matter between a student and a teacher but ultimately it is an issue of violating the moral code of learning, reversing the meaning of education itself (White, 1999). The continuous growth of Information Technology makes it easier for the students to copy and plagiarize. Plagiarism not only threatens the very foundation and purpose of academic system but plagiarism is a destructive activity that terrorizes the students’ sense of morality and values. Education is not only for the purpose of acquiring knowledge and information but education also allows students to discover their skills and intellectual capabilities. Education also trains and gives students opportunity to develop one’s character to become productive members of the society in the future. Committing plagiarism however is a missed opportunity for students’ self discovery, development and academic learning. Moreover, it threatens the sense of integrity and fair play to those who practiced it. When students became accustomed to plagiarism and stealing, it will soon become a way of life until it eventually becomes their comfort zone. There is a big possibility that after graduation, they will stay in that comfort zone. Acting plagiarism also hinders the teachers to truly monitor the learning development of a student, to know their ideas and to asses the things that they still have to work upon. When discovered, an atmosphere of distrust will be established between the class and the teacher. The teacher with skepticism will be having a difficulty identifying which is real and which is plagiarized, doubting student’s skill in writing, which may result to bias assessment. When students commit plagiarism, they reject the chance to learn something new, to widen their horizon in the world of knowledge and they hinder themselves to develop their own opinions, to give alternate perspective and analysis. These things may also affect the communication skills of the students. Since plagiarism hinders them to acquire more wisdom and information, they won’t be able to talk confidently in front of many people because of their limited knowledge. Act of plagiarism also threatens the concept of receiving grades. At the end, there is no sense of satisfaction. Those who practiced plagiarism eventually put their self worth in jeopardy. These effects of plagiarism in the students will affect their lives. Reference: Buranen, Lise. Roy, Alice Myers (1999). â€Å"Student Plagiarism as an Institutional and Social Issue by Edward M. White†. NewYork US. SUNY Press

I Came, I Saw, I Conquered

I Came, I Saw, I Conquered They say that the records are meant to be broken, Fortresses are built to be conquered and benchmarks are set to be achieved because if it wasnt for a record to be broken, benchmark to be achieved or a fortress to be conquered nobody would have ever built it in first place. A great personality once said that anything could be achieved but for that you should leave no stones unturned and victory will be yours. I, Shakeel Maqsood, and my team of Food Division, Gujranwala zone had the same thing in mind when we set the target of achieving a staggering 42.7 Million rupees sale in the month of August 2009; 10 Million rupees sales in Gujranwala city and 10 Million rupees sales in Sialkot city. My teams supervisors namely Shehzad Shah in Gujranwala and Adnan Yousaf in Sialkot took on the responsibility of delivering it and goodness me didnt they do well. Responsibilities were delegated to the individual team members of setting their own daily targets according to the plan and try to put in their best effort. Nobody was allowed to leave early even if the daily targets were met, they were asked to plan for the day ahead. It was for the first time in all my years with my team that I saw them turning from boys into men as they achieved such a huge target. It was intense work for best part of one month and I would like to congratulate my team for achieving this milestone which weve been looking to do so since very long. I would like to thank my dear God Almighty Allah for making me achieve this target and I would also like to heap praise on our respected NSM, Mr. Nadeem Khan and RSM, Mr. Amjad Niaz for giving us the kind of support we needed to achieve this target. Also I would like to thank National Foods Supply Chain and Logistics department because if it wasnt for their on-time stock deliveries this target would not have been possible. I hope that we keep on delivering better targets and achieve them in grand style. May God be with us All. Ameen.

The Deadly Ebola Virus :: Ebola Hemorrhagic Fever (Ebola HF)

OUTLINE Thesis Statement: The deadly virus Ebola is killing thousands of innocent people world wide, but there are some simple steps that are being taken to prevent this coming tide of death. I. Introduction II. Outbreaks A. First two outbreaks B. 1976 outbreak C. 1995 outbreak D. 1989 U.S. outbreak III. What is Ebola A. The Ebola virus in general B. Transmission C. Symptoms D. 1 in 10 victims survive IV. No treatment V. Contraction of Ebola A. Must infect animal first B. Chimpanzees are the suspected hosts VI. What is to blame A. Poor facilities are impart to blame B. Inadequate surveillance systems C. Poor governmental quoperation VII. Prevention and what it helping A. More money B. Hospitals staffs are now better informed C. (CDC) is helping D. Prevention IIX. Conclusion Ebola, a major threat to today's society, is threatening all parts of today's culture. In this paper one will be presented with six major points of analyses. The first an outbreak timeline, the next three are a basic overview of the deadly virus. In the fifth, one will be presented with what things are being blamed for these violent outbreaks. And in the sixth and final point one will be shown what is being done to better the situation. It is over in a matter of days. The victim staggers, disoriented and exhausted, and collapses in a fever. His eyes turn bright red, and he starts vomiting blood. Within a matter of hours, he "crashes" and "bleeds out" surcumming to agonizing death with blood seeping from his eyes, ears and other orifices. At autopsy, pathologists discover, aghast, that the patients internal organs have disintegrated into an indistinguishable mass of bloodied tissue. The killer: A "hot" virus, a highly contagious and deadly microbe that has never been seen before, and has no known cure. (Bib5, CQ Researcher, 495) In 1976 the first two Ebola outbreaks were recorded. In Zaire and western Sudan five hundred and fifty people reported the horrible disease. Of the five hundred and fifty reported three hundred and forty innocent people died. Again in 1995 Ebola reportedly broke out in Zaire, this time infecting over two hundred and killing one hundred and sixty. (Bib4, Musilam, 1) Can Ebola make it to the U.S.? Well the answer to that question is yes. In fact it has, in 1989 in a rural town in Washington named Gabon.

The Balance Of Power Theory Essay -- essays research papers

The Balance of Power Theory The most critical and obvious feature of international affairs is its state of anarchy. The international stage features many indepent actors each seeking their own best interest and security . With no sovereign body to govern over these actors it would seem that the system would never be capable of attaining any control. However this is not the reality of the system, we have seen in history that it is possible to restrain the players. It is said to be as a result of the concept of the Balance Of Power, which dictates the actions of states and provides a basis of control that states use when dealing with each other. This essay is aimed at investigating the concept of the balance of power and will in turn discuss the following points. The use of the B.O.P. concept to explain the behaviour of states . The ideal behaviour of states in the B.O.P. system and the problems of B.O.P. analysis. The concept of the B.O.P. can be a useful tool in explaining the behaviour of states. Mostly because it is founded on the theory that all states act to preserve thier own self interest. If they are to do this they must prevent domination by any other state, which leads to the assumption that they must build up power and form alliances. Throughout history we can see the B.O.P. concept in action. The clearest example of the B.O.P. concept can be found in the Cold War. In the Cold War the two superpowers the U.S. and the U.S.S.R. held a stable world balance between t...

The Influence of Economic, Political, and Social Factors on Firms Essay

The Influence of Economic, Political, and Social Factors on Firms The long controversy exist over the influence of economic , political and social factors on the success of the firms. With many economist believing that economic factors such as management structure contribute to the success of the firm. Karl Marx (1976)[1] and other economist argued that economic factors are not the sole determiner of firm’s success. Marx believes that political, social and economics plays a part in making the firm to be effective. So the following paper will address the question of whether political, economic or social factors contribute to success of the firms. The discussion of economic, political and social factors will be based on the argument between Marglin and Landers. Competition creates a spur for companies to innovate, improve efficiency and drive down prices. Competition is a model of industrial structure in which many firms compete in the supply of a single product in a competitive environment where only the fittest or most affective firm succeeds. Before going further I will like to emphasise the competition I’m referring to is perfect competition where new firms can enter the market if it appears profitable[2]. Because of insignificant barrier to entry firms are faced with challenge to innovate and to improve efficiency. As stated by the neo-classical theory of the firm it is in the interest of the firm to keep the marginal cost as low as possible. The need to lower the average total cost persuaded firms to look for efficient form of production. Competition from rivals forced firms to adopt management systems that will allow them to outperform their rivals .I clearly agree with Landers that the new management system emerged because its effectiveness[3]. Firms adopted the putting out system because it allows them to have edge over other firms The creation of the factories overcome the control that workers had over their work in the early phase of capitalist through the cottage system. Under the cottage system workers were working from home and the domestic craftsmen was master of his time. The lack supervision under the cottage industry meant that workers had no control over how much worker produced per day. Firms were not benefiting because it was easy for workers to steal raw materials. As stated by Karl Marx and the o... ... as mentioned by Marglin both social and economic factors play a part , but they depend on competition .For example in the factory system firms exploited workers because of competition if I wasn’t because of competitions firms wouldn’t have exploited workers. [1] Landers ,†what do bosses really do ?p.591 [2] Landers ,†what do bosses really do ?p.591 [3] Marglin â€Å"What do bosses do ?p.18 [4]Marglin â€Å"what do bosses do ?p.16-17 [5] Marglin what do bosses do? [6] Chandler (1992)managerial enterprise and competitive capabilities, business history .p16 [7] Elger ,T & Fairbrother , P (1992)fordism and flexibility .p.40 REFERENECE LISTS Chandler , A .(1992),†managerial enterprise and competitive capabilities; Business history review , vol.58,no .4. Elger, T & Fairbrother ,P.(1992),’inflexible flexibility ‘ in N. Gilbert et al (eds) Fordism and flexibility :Division and Change(London , Macmillan) Lazonick,w.(1991), Business organization and the myth the economy. Landers, D.(1986), â€Å"What do bosses really do† The journal of economic history Marglin.S.(1976)’What do bosses do ‘ .In A .Gorz (ed),The division of Labour (Brighton , Harvester) The Influence of Economic, Political, and Social Factors on Firms Essay The Influence of Economic, Political, and Social Factors on Firms The long controversy exist over the influence of economic , political and social factors on the success of the firms. With many economist believing that economic factors such as management structure contribute to the success of the firm. Karl Marx (1976)[1] and other economist argued that economic factors are not the sole determiner of firm’s success. Marx believes that political, social and economics plays a part in making the firm to be effective. So the following paper will address the question of whether political, economic or social factors contribute to success of the firms. The discussion of economic, political and social factors will be based on the argument between Marglin and Landers. Competition creates a spur for companies to innovate, improve efficiency and drive down prices. Competition is a model of industrial structure in which many firms compete in the supply of a single product in a competitive environment where only the fittest or most affective firm succeeds. Before going further I will like to emphasise the competition I’m referring to is perfect competition where new firms can enter the market if it appears profitable[2]. Because of insignificant barrier to entry firms are faced with challenge to innovate and to improve efficiency. As stated by the neo-classical theory of the firm it is in the interest of the firm to keep the marginal cost as low as possible. The need to lower the average total cost persuaded firms to look for efficient form of production. Competition from rivals forced firms to adopt management systems that will allow them to outperform their rivals .I clearly agree with Landers that the new management system emerged because its effectiveness[3]. Firms adopted the putting out system because it allows them to have edge over other firms The creation of the factories overcome the control that workers had over their work in the early phase of capitalist through the cottage system. Under the cottage system workers were working from home and the domestic craftsmen was master of his time. The lack supervision under the cottage industry meant that workers had no control over how much worker produced per day. Firms were not benefiting because it was easy for workers to steal raw materials. As stated by Karl Marx and the o... ... as mentioned by Marglin both social and economic factors play a part , but they depend on competition .For example in the factory system firms exploited workers because of competition if I wasn’t because of competitions firms wouldn’t have exploited workers. [1] Landers ,†what do bosses really do ?p.591 [2] Landers ,†what do bosses really do ?p.591 [3] Marglin â€Å"What do bosses do ?p.18 [4]Marglin â€Å"what do bosses do ?p.16-17 [5] Marglin what do bosses do? [6] Chandler (1992)managerial enterprise and competitive capabilities, business history .p16 [7] Elger ,T & Fairbrother , P (1992)fordism and flexibility .p.40 REFERENECE LISTS Chandler , A .(1992),†managerial enterprise and competitive capabilities; Business history review , vol.58,no .4. Elger, T & Fairbrother ,P.(1992),’inflexible flexibility ‘ in N. Gilbert et al (eds) Fordism and flexibility :Division and Change(London , Macmillan) Lazonick,w.(1991), Business organization and the myth the economy. Landers, D.(1986), â€Å"What do bosses really do† The journal of economic history Marglin.S.(1976)’What do bosses do ‘ .In A .Gorz (ed),The division of Labour (Brighton , Harvester)

A Look from “Dreams from my Father” by Barack Obama Essay

Barack Obama’s narration of mostly his father’s life story transcends many debatable topics such as racism and socioeconomic classifications. Topics such as those brought out literally as needed in his accurate and factual description of their lives but not to create any arguable pointers of discussions. Two scenes in the book that shaped this memoir as a whole and could be enough to make a thorough study on how Barack Obama Jr. seek his sense of belongingness and his finding a way to form an ambition being a public servant were: first, how his black father Barack Hussein Obama Sr. of Kenya and his white-coloured mother Ann Dunham of Kansas, USA met, fell in love, got married and divorced; and second, his absentee father’s thoughts and activities as told by his mother and grandparents. Having been recalling his parents blossoming relationship could manifest a picture of success as he recounted episodes where his father’s intellectual charisma and ambitious thoughts won his grandparents heart irregardless of colour and racial differences after opposing Barack Sr. and Ann’s love story. He pointed out that the only reason of his parent’s broke up was the lacking of money in which during that time, Barack Sr. couldn’t afford to take his wife and son back to Kenya. Thus, he went home alone to his motherland along with his ambition to complete a promise to serve Kenya and the continent of Africa, as it is the reason of his methodical studies in US, specifically in Harvard University. It was merely a patriotic deed and nationalism of Barack Sr. as he absolutely believed that Africa and Kenya need him and his service. It is also noted that Zeituni, Barack Sr. ’s sister, mentioned that his brother really has a heart that was too big. As for the comparison of these two episodes of Barack Obama Jr. ’s account, it suggests love and charity accomplished in two dissimilar forms. Barack Sr. ’s love with his wife Ann and their son broke the difficulty of racial discrimination in which Barack Jr. brought out in the world and raised freely despite of living in the land of white men. It is the same as what Barack Sr. s decision to leave his family in US. Barack Jr. made a justification out of his parent’s decision to be separated with each other that it was due only because of his father’s charitable instinct to serve and help Kenya because it is where his whole ancestors belong. Hence, who could say that neither of the two kinds of love is wrong? Colour difference has never been a problem on Barack Jr. ’s parents, and it is totally contradictory to the completion of the second story where the Kenyan roots of Barack Jr. ’s father has been an issue. Everyone could agree that loving both the nation and one’s own family at the same time doesn’t mean sacrificing one for the sake of the other. As an effect of demonstrating these two kinds of love, Barack Jr. ’s journey to look beyond his roots and himself being a black man in the land of the white race created a similar motive with his father’s to serve his own country, though on his end it is America, whether in sociocivic works or in a political slot. R E F E R E N C E Obama, Barack Jr. Dreams from my Father: A Story of Race and Inheritance. New York: Three Rivers Press, 1995.

Louis Xiv, the Sun King

Louis XIV, the Sun King Historians over three centuries have both defended and criticized Louis XIV’s controversial reign. Many people hailed him as a great king; supreme as the sun he deemed his emblem. A great king is an unselfish one who is able to consider the people’s interest before their own. This is a direct contrast to how Louis XIV ruled France, but he still accomplished a remarkable amount for France. Even with his selfish agenda and lavish spending, it is without question that Louis still remains the most excellent and most powerful absolute monarch in European history.He is the epitome of an absolute monarch. Having so much authority making a few mistakes was inevitable. But in his successes, France was altered for the better, permanently. Louis challenged the status quo by doing what had never been attempted. His bold choices changed the lifestyle and attitude of Europe, by creating one of the most dynamic monarchies in history. Although some may question his effectiveness, under Louis XIV’s reign France achieved political, militarily, and cultural dominance.In regards to politics, Louis’ attitude can be summarized in one infamous statement:   Ã¢â‚¬Å"L'Etat, c'est moi† (I am state). In other words, he possessed total control over his people, as an absolute monarch. He often referred to himself as the Sun King; strategically coming up with such a name because the world revolves around the sun, as he wanted the people to revolve around him. His egotistical thinking earned him a few harsh critics but his dominance remained unquestioned. When in rule, he made it clear that his word was law.This was an effective approach for him. Through his absolute monarchy he was able to accomplish much for France, specifically in the early years of his reign. The Sun King even managed to strip parliament of their traditional power to obstruct legislation. Implementing the idea; once more, that he was absolute ruler of all things. When Louis came to power, France was disheveled nobles were asking for extensions of power, in which they did not need. He put an end to this debacle; in a time of separation, he sought to unify his people and he was able to do so.After centralizing government and gaining total control of reign, his efforts were focused on cutting deficit and promoting industrial growth. With the help of his alter ego, Jean Baptiste Colbert, they brought order out of chaos associated with the royal fiscal administration. Colbert possessed the interest in the people’s ideals that the king lacked; this helped him better advice the king in his political reforms. By enforcing such reforms he pushed France towards a more stable government.Louis XIV made his most substantial impact in the realm of militarism. The foreign policy of prestige was mainly concerned with strengthening the military. The king made such astute claims that needed a strong military to defend his word. During his reign, he to ok the initiative to build a massive army, which grew to be more powerful than ever. Military reforms vastly increased France’s power. By the late 1660’s, France was the most powerful state in Europe. The army’s destructiveness assisted in reaching his main goal: to extend France to its natural borders.His adoration for power led to a series of wars that lasted many years- The four distinct conflicts that characterized his military excursions were: War with Spain, the Dutch war, the war of Palatinate, and the war of Spanish succession. Unfortunately, his desire for expansion gained him a few enemies. The enemies being the countries he was trying to conquer. Even some of his people were underwhelmed with his efforts, having to pay for such reforms in heavy taxes. Overall, his military reforms helped France sustain a stronger army than ever.With such an astute commander, the French military was certainly a force to be reckoned with. Just as Louis’ wars domi nated political history in the late1600’s, his palace at Versailles dominated European culture. The age of Louis saw a flourishing of culture throughout Europe. As an absolute monarch, he assumed total control over everything, and culture was no exception. The state was able to manipulate cultural developments and take them to unprecedented heights. His influence on culture contributed to the prestige of France (). The Sun King also aided in the blossoming of art and architecture.The great king created many programs and institutes to infuse more of the arts into French culture. Louis’ patronage for the arts was concentrated on Versailles, a palace that is an unforgettable symbol of his power and influence on Europe. Versailles was one of the most beautiful achievements of eighteenth-century French art (). There was a shift from articulate paintings to posters, but the idea remained the same, to commemorate his power. The motives in supporting art were simple: to pass t he glamour and glory of his century to the generations to come.Louis XIV served the longest reign in European history. His time in power saw achievements that seemed unattainable for France, in the time before him. The age of Louis XIV was essential to European history for a manifold of reasons. First, his reign saw the triumph of absolutism, not only in France, but also in continental Europe. His creation of Versailles was an extravagant denotation for other European leaders to follow. Second, Louis’ wars proved the system of Balance of power to be an effective method. French aggression was contained and it became the norm.Most importantly, Louis’ reign established France as the dominant power in Europe. However, his legacy was not all positive; his lavish spending habits left his successors a huge debt. While conditions in France were well during his rule, the problems caused by his decisions would help ignite the French Revolution in 1789. With that being said, Loui s’ achievements deemed him one of the greatest monarchs in history. It is unfortunate that so many historians focus only on debt and military failures, and not what he was able to do for France, when they desperately needed change.

American Indians and Freedom Essay

American Indians have striven for freedom ceaselessly since the colonization in 1800s. But for different American Indians, the definitions of freedom vary a lot. For the chief Seattle, the writer of AUTHENTIC TEXT OF CHIEF SEATTLE’S TREATY ORATION 1854, the freedom means the rights to live with the nature harmoniously and to keep their religion and traditions. For Carlos Montezuma, the writer of Let My People Go, the definition of freedom is very absolute and stems from political rights. His freedom means the rights of managing the stuffs of American Indians totally without the control of white man. From my point of view, the definition of freedom to American Indians is more close to its political definition because the rights of protecting the holy nature will not be given if they lose the political rights. But I argue that the real freedom does not mean the absolute free. Moreover, the chief Seattle and Carlos Montezuma differ in the issue about whether American Indians should accept the management of colonists. For the chief Seattle, he thinks him and his people can accept the management of colonists on the condition that the colonists will not destroy their holy nature. For Carlos Montezuma, he asks the colonists not to interfere the issue of American Indians because the corrupt management of the colonists. I think that American Indians can accept the management of the colonists if they can own enough political rights. The best way is to contend for a democracy system and government for American Indians rather than just asking for leaving the control of the colonists. It is obvious that the two writers own quite different understandings when they face with the same word—freedom, as I mentioned at the beginning. The writer of AUTHENTIC TEXT OF CHIEF SEATTLE’S TREATY ORATION 1854 shows deep love to his ancestors and the things his ancestors leave for them. He uses â€Å"sacred† to describe its ancestors and â€Å"hallowed ground†, â€Å"verdant valleys†, â€Å"murmuring rivers† and so on to describe his living environment. Also, the writer thinks that their religion is â€Å"the Great Spirit† and gives them in â€Å"solemn hours of the night. † Yet, in the perspectives of these American Indians, the colonists refuse to accept and respect the holy nature and ancestors of Africa Americans. The writer writes, â€Å"Your God is not our God! Your God loves your people and hates mine! † The quote indicates that American Indians in Seattle fear deeply that the colonial rule will ruin their living environment, religion and traditions. Hence, for the writer, their freedom means the respect of their culture. Nevertheless, Carlos Montezuma, the writer of â€Å"Let My People Go†, asks for totally different freedom. He writes, â€Å"The Indian Bureau is the only obstacle that stands in the way that hinders our people’s freedom. †, â€Å"†¦when the Indians will need the most help in this world , †¦ the Indian. Bureau will cease to exist†¦Ã¢â‚¬  and â€Å"the Indian employees in the Indian Service; their personality is destroyed†¦they have nothing to say. † These quote express the strong willing of American Indians to escape from the control of White Americans because of the corruption of Indian Bureau. So, the definition of freedom to Carlos Montezuma is the rights to express their own willing and achieve more political rights. I quite agree with Carlos Montezuma because he wants to ask for more political rights. Even if the Big Chief at Washington promised that the new colonists will respect the culture of the American Indians in Seattle, he can easily renege on the promise without the political rights or the protection of the law. On the other hand, the chief Seattle and Carlos Montezuma own different attitudes towards the issue about the management of white American. Carlos Montezuma hastily wants to abolish the Indian Bureau system rather than improve the system. Carlos Montezuma writes, â€Å"The Indian Bureau system is wrong. The only way to adjust wrong is to abolish it, and the only reform is to let my people go. † The quote expresses the urgent willing of Carlos Montezuma to stop the run of the wrong system. He owns the opinion to escape the control of White Americans. However, I think that American Indians can accept the management of colonists only if the colonists launch laws to protect the American Indians and give them enough political rights. The opinion of stopping the run of the system is too arbitrary and naive. It is highly possible that a ruder way to manage the American Indians created after the abolition of the old system. Carlos Montezuma cannot accept the management of White Americans at all. But the chief Seattle’s requirements related to the acceptance of the White Americans’ management perhaps is without much consideration. The chief Seattle writes, â€Å"But should we accept it, I here and now make this condition that we will not be denied the privilege without molestation of visiting at any time the tombs of our ancestors, friends, and children. † The quote has implication that the chief Seattle will accept the colonial rule on the condition that the colonists will not hurt their ancestors, friends and children. And in the same paragraph, the writer emphasizes the importance to protect their holly hillsides, valleys, plains and so on again. I argue that his thoughts and requirements are too premature and primitive. These are the basic rights for human beings. Even these rights are promised to give these American Indiana, they are still far away from freedom, as I regard it. Therefore, the real freedom cannot be achieved either by abolishing a wrong system and totally losing control or by asking for so limited rights and show kindness or obedience to the colonists. Of course, freedom definitely is not what the Chief Seattle thinks. He views freedom as the rights on the foundation of compromise and only asks for poor limited rights. Besides, for me, freedom also is not absolute like Carlos Montezuma thinks. It does not mean you can do what you want without others’ management and totally losing control. Freedom means you can own all the proper political rights under the protection of an impartial system or laws. The most significant issue for the real freedom is to create a right system or laws to protect the rights legally for these American Indians. No matter the chief Seattle or Carlos Montezuma, they both lack in the consciousness to create a right system or laws to protect themselves. If this kind of thing can be done, the existence of India Bureau or the colonial rule of White Americans does not matter to them at all. For this reason, it is so vital for American Indians and also other races to force the society to create a more and more impartial system ceaselessly. Works Cited Carlos Montezuma, â€Å"Let My People Go†: An Address delivered at the conference of the Society of American Indians in Lawrence, Kansas, N. p : n. p ,1915 Dr. Henry A. Smith, AUTHENTIC TEXT OF CHIEF SEATTLE’S TREATY ORATION 1854, N. p : n. p ,1887.

Cognitive and language Essay

Horizontal – vertical – actions by children, such as climbing, stepping up and down. These schemas are then developed further through the progresses of ‘assimilation’ (this is taking in new information from the environment through the childs existing patterns of actions) and ‘accommodation’ (this is modifying existing patterns of actions to accommodate new information and knowledge) and balancing it out with what new experiences they have made (this is called equilibration). Piaget emphasised his theory on the role of the individual child, where as Vygotsky’s work looked at the importance of the social world in children’s learning and emphasised on promoting through social interaction and communicating. He said that children were born to be sociable by being with parents/friends and that they acquire skills and concepts. He thought the children were incapable of learning alone but was possible with assistance (this is called ‘zone of proximal development’). Vygosky theory would be used in schools for the children’s education, hands on role for teacher, teachers scaffolding the children, giving the child a more challenging and stimulating environment then if was left to discover and learn alone. Skinner’s theory on learning is the change in behaviour as a result of reinforcement. He believed that children develop their language through imitating role models and reinforcement. Skinner found that if you praise or rewarded a child for its good behaviour the child would repeat the behaviour again (this is called positive reinforcement). He found this a more effective strategy than punishment which is called negative reinforcement. He called his theory ‘operant conditioning’. Television can influence the child’s development. It can stimulate curiosity, increase knowledge, enlarges vocabulary, it can encourages family discussions and conversation and it entertains. It can broaden the child’s experience, bringing the wider world within their reach, although television can be harmful for children when the television is on continuously, it can make conversation difficult it would also reduce the opportunity for playing, reading and writing. Unsuitable programmes watched can encourage the child to behave in an anti-social way or even frighten the child. Bandura’s theory emphasised on the children learning behaviour of observing and imitating adults/people. Including aggression, sharing, sex roles and altruism, this could be from the television and the environment around them.

Review Of Entwistle’s Integration Of Psychology And Theology Essay

Starting with differentiating that which is wholly a biblical worldview and vigilantly avoiding the â€Å"roadblocks† that the readers might mistake as something else other than the essentials of Christian beliefs, the author, Dr. Entwistle (2004) nudges in graduated measures to a clearer understanding of where he intends his reader to reach: which is the integration of these two distinct paradigms. For the author, looking at psychology and/or human behavior and its complexities as a faithful Christian, human individuals are understood as well as coined by different terminologies other than their biblical counterparts (Entwistle, 2004). To arrive to a common understanding of the fundamentals of Christianity and to relate that to social science is not an impossible task at all despite the â€Å"wide chasm† that had been erected by certain schools of thoughts coming from either side. Presuppositions or philosophical conceptualizations are the pillars of any worldview, and to successfully establish a new one requires that changes or reinforcements be made at this plane. The integrative approaches were framed at this level so as to remove mental oppositions as they arise every time in one’s thoughts. When this is not adequately laid down, no audience can align their thoughts or understanding with what the author (i. e. , David Entwistle) tries to convey (Entwistle, 2004). According to the author, social science and the basic principles of the Bible do not antagonize scientific findings, in most occasions. They do not come in conflict with each other in most of the ideals. For instance, the psyche or soul and its make up; rather science in a way confirms (as if it needs confirmation) what the Bible long declares (Entwistle, 2004). The issue then is not accepting a secular psychology nor accepting a liberal theology; rather it is the accepting of psychology as a discipline science. Narrowing it down, psychology simply tries to study the human mind and how it functions. The Christian mind is the focus of most of the New Testament doctrine and principles. Its sanctification and renewal is one of Christianity’s lifelong primary objectives; and it is definitely God’s objectives as well as declared clearly in the Scriptures. It is His will for the people’s lives to have their minds changed or renewed. In this standpoint, science very well is able to relate its findings with how the mind works and how man relates these workings in his milieu and/or community (Entwistle, 2004). Dr. Entwistle puts aside every seemingly combatant view against psychology in general, and against seemingly narrow Christianity as well; so as to remove doubts to the a feasible and possible integration of psychology and Christianity (Entwistle, 2004). Declaring pitfalls of immature faith and pop psychology which respectively, easily captivate enthusiasts and followers alike, the approaches that the author actually took was to set aside what competing worldviews were there and faithfully move to abide to the demands of the Scriptures at the same time embracing the plausible scientific evidences that are emerging in psychology and examining these in the light of a complete revelation of the message of the Scriptures (Entwistle, 2004). Much appreciation goes to the scholarly work of Dr. Entwistle. His wide grasp of Scriptures and doctrines of the Christian faith is very impressive. It is with the impression that the author has a deep thirst of the things of God and of the beauty of His plan of salvation. Equally, his search for the basic functioning of the mind and behavioral activities of individuals are evident throughout the accounts in the book (Entwistle, 2004). What bothers me about this book is that Dr. Entwistle must have kept his philosophical discussions to a minimum so that his audience or readership will be able to digest at that level. There are theological questions that are not satisfied just by going through the presuppositions (Entwistle, 2004). Though this is essentially a requisite, still, major doctrines in the Christian faith cannot be sufficiently addressed within the pages of his book. Just like when he mentioned about â€Å"Athens and Jerusalem† right from the beginning of his treatise. The author should be careful about discussing the two kinds of wisdom that he proposed through the â€Å"locations† he mentioned. The Jerusalem that he talked about in his book as referred to by Tertullian is not representative of a thorough grasp of the Christian faith that is balanced and sound (Entwistle, 2004). Another thing is that no matter how important the contribution of Psychology is to the understanding of human behavior, to say that it can help our Biblical understanding is an affront to the admonition and declaration in 2 Timothy 3:16 that the Scriptures is complete and enough for it is able to deal with the entire man. Though I do admire the work and breakthrough of psychology and its scientific procedures providing an honest and realistic proof to many of the realities of human activities, the important integrative approach is still to present both as important in their own right and yet the Biblical picture elevated to its rightful place. I guess that is what Dr. Entwistle actually really wanted (Entwistle, 2004). Another thing that bothers me is that, how many Christian counselors are prepared to help their clients sort the distinctions and similarities between psychology and the Christian faith? This is important because basic to therapy success is that when therapist and client share similar worldviews, the therapy may then advance (Entwistle, 2004). To come up with the balanced worldview (an integration in other words), the balance between the realms mentioned, including the true frame of human individuals and the true nature of God (or theology) are properly considered (Entwistle, 2004). Thoroughly accepting the fact that there is no contest between the natural and the spiritual; only that troubles arise when one realm is overemphasized at the expense of another. This thin line or slight tension between the two levels is best expressed in the personhood of Jesus Christ, who was a perfect man as well as God. If we start to equate ourselves with that notion (which is usually happening) and we start to think that we are balanced, then we surely lack understanding or real self-awareness of the fact that we are deeply and seriously out of balance and this is one reason why we need help.

Innovation in Sustainable Engineering Design Essay

Innovation in Sustainable Engineering Design - Essay Example The political powers have played key roles in the share of the oil products. In addition, international environmental policies have demanded that there be a reduction in the emission of greenhouse gasses. Hydrogen and hydrogen-powered fuel cells are the better options as a means of achieving alternative sources of power. A fuel cell is concerned with converting chemical energy that is present in a fuel to be emitted as electricity. The process demands the use of oxygen. Hydrogen can be produced separately from varying components available naturally. The chemical processes that take place in a fuel cell demand a continuous supply of fuel and oxygen in order to sustain the production of electricity. The most direct driver for clean energy sources, those are safe, secure and reliable amidst this economic competition is worth investing. The needs that the projected source should meet include the mitigation of changes in the climatic conditions, greatly reduce the amount of toxic levels of pollutants and set forth a clear plan for the ever-dwindling oil reserves. The above results must for some reasons be met without which the effects will be felt in the economy, the health aspects in societies and the environmental consideration. The efficiency in the use of energy, in line with a focus on the supply, and an inclination on the growing proportion of carbon-free sources is highly encouraged. To achieve objectives to power elaborated above, it is essential that hydrogen and electricity be ventured into to determine one of the best approaches to meet customer, economic and environmental needs. Hydrogen is regarded as an energy carrier. Hydrogen has regenerative characteristics becaus e they can be produced from nuclear available sources, and the fossil-based energy system made use in the conversion. Fuel cells achieve use in portable devices like mobile phones, motor vehicles and for heating purposes in power generators considered in

Global Environmental Impact Essay Example | Topics and Well Written Essays - 1750 words

Global Environmental Impact - Essay Example As the paper discusses an extensive review of the literature found out that series of climatic change agreements and institutions have taken place to reduce Global environmental impact by climate change. Man-made climate change was known to be a problem in the 20th century even though Green House Gases emissions effects on the global climate have been there since 19th century. Intergovernmental Panel on Climate Change was established in 1988 to assess the scientific evidence. According to the research findings COP 15 in Copenhagen was established in 2009 to implement new climate agreement that would commit both developing and developed countries, an agreement that was post-Kyoto period. This conference resulted in a failure since it ended with a non-binding document mentioning 2oC target, a gaol was agreed to provide climate finance, and came up with Green Climate Fund in which countries made pledges up to 2020 that were not sufficient to meet the 2oC target In 2011, COP 17 conference was held in Durban. It establishes a mechanism of technology to expedite technology development and relocation. The conference also concluded that a new agreement to be adopted by 2015 and enter into force in 2020. The agreements was to be legally binding and applicable to all countries of the world and the Ad Hoc working group on Durban platform was to prepare it for an Enhanced Action. The US-China announcement on their intention to reduce climate change was made on December 2014 a head of the Lima conference.

Enron paper Research Example | Topics and Well Written Essays - 1500 words

Enron - Research Paper Example Enron was a among leading promoters in restructuring of energy markets which led to the emergent of its name, but the name was later changed to energy country as a result of its invention in new global market. Enron was a pioneer company in the legend of elite of workers in financial world. The company acquired miscellaneous investments to its portfolio and had the capability of obtaining returns of 200% of its investments to shareholders. By 2000, Enron had become a massive company in the industry. They opened branches in South America, India Asia and a host of other European States and countries. They extended their functions by starting occupation in additional projects that they had started, and it is when they started the online manufacturing of energy and telecommunication facilities. They further introduced services such as, risk management, consulting services, internet broadband services, and the launch of outstanding products that protected against bad weather (Hutton 5). H owever, in October 16, 2001, the company was involved in some fraudulent activities and this led it to bankruptcy. On December 2, 2001, in Southern District of New York, Enron Company went ahead and filed for bankruptcy after it recorded a loss of an approximated $638 million in its third quarter earnings, and chose Weil Gotshal and Manges as their bankruptcy counsel. This bankruptcy was as a result of, top executives involved in huge scandals such as, money laundering, corruption and a series of other conspiracies. To add on top of that, they lost their goodwill, investments and confidence by admitting fraud in income of about four years, which was about $586. They also admitted to have hidden $3 billion in debt to create limited partnerships. Afterwards, they faced a massive deterioration in the stock market with, is $90 per share falling to less than $1 per share in 2000. (Bhatnagar et al. 8) Employees of Enron Corporation became affected in disastrous ways, stating form unemploy ment to their retirement savings getting lost in the fraud. Banks also became victims of circumstances by losing millions of dollars of investments that the company had acquired as loan, due to fake earning reports. The firm was sidelined by a number of its clients and workers resulting to them quitting out of business. The report of these financial frauds were preplanned, and systematically arranged to undertake fraudulent activities. The counterfeiting of strategies, embezzling of profits and hiding increased debt diminished the company’s stock value through the fraudulent activities, they were able to gain access in borrowing extra wealth and with this, and they were boosted. The statistics revealed that top executives gave incorrect audit reports about the company’s economic conditions. In February 2002, the company was inquired by Senate Commerce Committee and they later came out of bankruptcy in November 2004 (Bhatnagar et al, 10). Accounting Problems Enron start ed experiencing accounting problems in late 2001 that, compounded of some of its several businesses not doing well as required. In October 2001, Enron announced a series of asset losses which included an

Question Respone Assignment Example | Topics and Well Written Essays - 500 words

Question Respone - Assignment Example Women are equal to men; at least it is the way the creator intended them to be. However, this has not been the case. They do not share the opportunities that are available with the men. The male has had supremacy over the women for a long time. The men are tyrannical in several ways. They include making women submit to laws and at the same time withdraws her rights and the rights given to men who do not deserve. The man deprives the woman rights to representation in legislation. The man makes the woman appear dead in the eyes of law; the woman has no right to property and views her to have a lot of impunity. Man frames the laws of divorce and taxes her at any chance he thinks it will be of profit to him. Man denies women positions in high places and only allows her to have subordinate positions. Any employment that looks profitable has been monopolized by man making women follow and man always having all the wealth. Man denies the woman a chance to obtain education and claims to have a right to assign the woman spheres of action (Susan 235-238). On the farmer’s view on his wife, it is evident that there are assumptions about the existing relationships between husband and wife. The wife should be submissive to the farmer and Farnham feels that the farmers opinions could cause main differences between them (Farnham 238-240). Nat turner led an insurrection in Virginia. He was in the company of a band of other labels, they killed around fifty-five whites and more than 25 children then they were captured and executed. He did this to demonstrate that slaves had the desire to have freedom and were desperate to get it. His experience as a child contributed highly to his actions later in life. The whites realized he was an intelligent child and had already declared that he would grow to serve as a slave. He grew up in mystery and decided he would never serve as a slave to anybody. He ended up as a slave, and he got great influence on other

Network Security Research Paper Example | Topics and Well Written Essays - 2500 words - 3

Network Security - Research Paper Example As the paper highlights network security guarantees authentication, availability, integrity and confidentiality is important to note that â€Å"network security is not absolute†. Network security should be perceived as a continuum that moves from very unsecure to very secure which makes it possible for organizations to rank their network security based on comparison with other security systems to determine whether is secure or less secure. The security level of any network also depends on the organizational needs where some might deem information highly valuable therefore requiring that only authorized users gain access while others would allow outsiders to access information but ensure protection against attempts to modify the available information. At the same time there are organizations that demand all the organizational information on computers and networks remain private by instituting authentication for both the sender and receiver of such information. The extent to whi ch organizational network security ensures protection will therefore depend on the security policy adopted as it is what will determine the type of access required.As the discussion stresses  technology used in development of a secure network depends on three models that include obscurity, perimeter defence, and defence in depth approach. For security by obscurity, network security depends on the ability of the system in place to keep the network undetected by unauthorized persons.

Gay and Lesbian Persecution in Germany, 1933-45 Essay

Gay and Lesbian Persecution in Germany, 1933-45 - Essay Example There are no records about how many men perished in those concentration camps and it is very hard to looks for an exact number of how many bore the cruel treatment (Grau, Claudia & Patrick 1995). They were not only punished by the German soldiers instead they also received persecutions from other prisoners, they were beaten to death. Homosexuals in forced labor camps were assigned grueling and blood curdling jobs on the sentence of â€Å"extermination through work† these individuals faced worst punishments than other Jewish inmates in the camps. Estimates of 100,000 men and women homosexuals were arrested in the years between 1933 and 1945 out of which 50,000 were persecuted. Although it is hard to specify, how many of them perished in the concentration camps from hard labor and death sentences. After the end of war these persecutions and deaths were unacknowledged by many countries but later on some men were arrested on the basis of evidence found that dated back to the years of Nazi. It only happened very recently in 2002 that the German government tendered an apology to the gay and lesbian community of their acts. However, these events in the history still serve as a huge controversy and offense among the homosexual community of the society. There are many German famous Jews who have made their mark in the history. Most German Jews either left the country or they were murdered in the Holocaust. Some of the very famous German Jews in history are divided according to their fields.

Media represent females at a particular sporting event-wimbledon event Literature review

Media represent females at a particular sporting event-wimbledon event upcoming one for this year - Literature review Example Research Hypothesis The above mentioned research questions, in a broader sense will be explored and analyzed to test and validate the below mentioned research hypothesis: The media representation of females in the sporting events is biased and prejudiced. Justification for Using the Qualitative Approach to Test the Research Hypothesis The given research will exploit the qualitative methods and approaches to test the proposed research hypothesis. A qualitative approach is highly suitable for testing the proposed hypothesis owing to a variety of reasons. Not to say, that a qualitative approach towards research has its specific advantages and flaws. Qualitative research has primarily to do with the qualitative phenomena that are the phenomena that have to do with quality or kind (Newman & Benz 1998). For example, in the research under consideration, the qualitative research undertaken will have to do with the quality or kind of the media representation of women in sporting events. Quali tative research is a valid form of scientific research. Qualitative research tends to sort out answers to questions. It adheres to s systematic and predefined procedure used for testing a research hypothesis. ... the undertaken research is not only to test the proposed hypothesis but also to cull out insights that are of relevance to the future research in related disciplines. In the context of the research topic under consideration, a qualitative approach will be highly suitable in exploring the values, behaviour and attitude of media towards the representation of women in sporting events. This qualitative research will provide the research scholar with the complex textual information regarding how people experience the representation of women in sporting events and what do they think about it. Besides, it will solicit information regarding the human side of the issue under consideration (Phillimore & Goodson 2004). It will help the research scholar better understand and interpret the complicated reality pertaining to the media representation of women in sporting events and its implications for further research in varied disciplines. The nature of the research hypothesis to be tested is such that it defies all attempts to quantify or accurately measure the type and nature of media representation of women in sporting events, and hence a quantitative approach will not be suitable and appropriate (Lankshear & Knobel 2004). A qualitative approach towards the proposed research offers varied advantages over a quantitative approach. The first and foremost advantage of qualitative research is that it accords a great degree of flexibility to the research scholar (Bowling 2002). The quantitative methods are usually inflexible and are mostly not appropriate for testing the type and kind of research hypothesis under consideration. When it comes to quantitative research, the common methods it uses to collect data such as questionnaires and surveys do tend to pose the same questions to all