Characters and strong association Essay Example | Topics and Well Written Essays - 500 words

Characters and strong association - Essay Example All of these things are dependent on the setting of the novel and they shape the man that Robert was at the beginning of the novel and the man that he had become at the end. At the beginning of The Wars, we find out that Robert has just enlisted in the army because he wants to escape the feelings of guilt that he has after his sister’s death. We also learn that Robert is opposed to the war in some ways, but he feels as though enlisting is the only way to escape the feelings that he has, as well as the accusations that his own mother has been making against him. Therefore, it is the setting at the family’s house that initially turns Robert into a soldier, but also what has made him into such a compassionate character. As the story continues, Robert begins to develop an extremely short temper, as he lashes out at others and sees his relationship with his mother completely disintegrate. He also pushes his father away, as although they get along, they have differing opinions on a number of things and cannot be together all the time. The wartime setting also adds to this anger, as Robert feels as though human lives are not highly regarded during a war and he sees the worst that humanity has to offer everyday. When Robert kills the German soldier, even though the soldier let him and his troops lives, we can still see how unnatural this role is for Robert, but it is a role that the setting has forced him into. As the novel draws to a close, we see Robert drift towards madness, as he is unable to come to grips with all of the horrible things that he has experienced. He wishes that someone could teach him to be a killer because he does not understand how other people can do it so easily. At this point we can see the psychological damage that the war has done to Robert, as it has completely changed the person that he is and he never gets the chance to be himself again, as he dies as a result of injuries sustained in a fire. This novel shows the

Key Messages To Communicate With Targeted Segment Marketing Essay

Key Messages To Communicate With Targeted Segment Marketing Essay Introduction: In the modern society, fashion had always been considered as an important aspect in daily life. According to the Fashion arts (2010), there is an increasing in number of intensive competition between fashion retailers for their shares of the consumer market. In another word, it is a battle to gain the customers attention and the customers loyalty. Therefore, I am now writing this report in order to support our companys strategy to promote our new range of clothes. This report will provide a draft communication plan with a logo and a strapline along with recommendations for our KMstyle store in order to enhance our brand, communicate with public. What is a communication plan? Communication plan is a document written in order to accomplish our association communications. It will help to define the audiences needed to communicate with, show the way to accomplish our objectives, which method or tools can be used and how you will evaluate the results of the program. Communication consist of writing, oral, electronic interact with certain type of audiences. A communication plan usually aiming for what is our main objective, goal, who is the audience needed to be approached, key messages, tactic, how we can contact them, in which method, using which tools, where to get the information (Robin Mayhall) Overview and define our main objective KMstyle is one of the fashion leading retailers over 20 years in the fashion industry. The company operates a supply chain network with over 100 stores in the UK and continuous expanding. Kmstyle provides an extensive range of womans fashion products include clothing, accessories. We are now launching a new range of trendy fashion clothes designed by top supermodel Kate Moss. Our goal is to create and maintain a favourable public image by communication to the general public, attract new customers, promote our brand and stay up to date compete with other retailers. Define our target audience It is vital to identify who our target audience are; they are critically influence on the communicators decision about what to say, how, when, where and to whom. Kmstyle new launching products are focusing on young and trendy segment. Question such as: Is the target new to the category or a current used? Is the target loyal to the brand? Target is loyal to competitor or someone who switches between brands? If a brand user, is he or she a frequently shopper or notshould be considered as the answer will effect communication strategy (Kotler P, Brady M, Goodman M Hansen T 2009, p 696). All we need is information which can be obtained internally from our staffs, marketing department, HR department ect as well as externally from customers and even from our competitors. Key messages to communicate with targeted segment This is where we need to question ourselves: WHO, WHAT, WHEN, WHY AND HOW of communications: WHO will introduce the new range of clothes, brand or event? WHAT is our company new offering? What are those new features or benefits? WHEN these offering will be available? When the promotion will be launched? WHERE will the events, promotion, offer will take place? WHY should the targeted audience be interested in our range of products? HOW can our audience get more information on the offering/promotion/products? These messages should be cleared, written in language that the target audiences can understand and relate to. (Fine ArtsFund) Identify communication methods This is one of the most important steps in a communication plan as how KMstyle plans to communicate with the segmented audiences? Which key messages should be used each time we communicate? And how we can make sure our audiences receive the information, hence we can draw out new ways to reach them (Fine ArtsFund) Failure in communication will cause negative effects to our companys image in the future, therefore choosing the correct method, using appropriate mediums, deliver the right messages at the right time are essential. Communication mix Media Most conventional communication tool is advertising. The main purpose of advertising is introducing and reminding the public about our companys existent in another word creating brand awareness. Advertising KMstyles aim is to inform, persuade the public, remind and reinforce information about the brand. It is a non-personal sale presentation which influences a large number of audiences (Kotler P, Brady M, Goodman M Hansen T 2009, p 72). Advertising can be general classified as newspaper, magazines, radio, television, internet, websites email, direct mail, outdoor ads, transportation ads, email and phone call which are various methods to connect people (Jeff Madura 2007, p529) Advertising advantages are: Make good impression on the reader by suggesting a professional approach which improves the changes of its message being accepted The content or information is easier to understand Add impact and interest Messages will be delivered to a large number of audiences Exposure is unlimited to your ad as people can come back to see the ad anytime. Newspaper and magazines are low cost budget, they are distributed nationwide and more focused Radio has its advantage as it talk to the audience even thought it lacks of visual effect. Television ads become more common nowadays, research had shown approximately more than 40 million women are watching the annual Academy Awards, many fashion firms and lipstick focus may their ads on this program however advertise on a popular show will be very expensive for example a one minute ad during the Super Bowl cost more than $3 million (Jeff Madura 2007, p531). Choosing internet as a communication medium is a must. It is necessary to have a proper website designed which includes all the information about the new range of clothes, together with promotions, vouchers Direct mail advertising: is also used by sending catalogs directly to homes, for example the cosmetic firms Avon advertised their products by direct mail method. Outdoor ads: are shown on billboards and signs can also be considered as they attract customers attention quickly. Transportation ads: print advertisements such as poster, leaflets, slogan, logo are often displayed on busses, cabs, taxi as they have a strong visual effect and easily recognized at one glance (Jeff Madura 2007, p533) Product placement: is where the product is advertised through the star, movie, show as the majority of public are getting tired of normal advertisement. Product placement become the latest trend and widely used as they are quite costly to launch but mostly bring out an effective results. For example: by showing many of the clothes on the hit show Gossip Girl had made a massive impact on young designer and Project Runway alumna Alexandra Vidal, as fans often eager to own and to wear the same clothes as their favourite star (Trend Hunters) Conduct survey, questionnaires: enable public to acknowledge our brand also we will be able to get their email and contact information once they register through our websites. After that, we can send out information about our brand, sending out news, survey, and questionnaire through internet. Sending out survey is an easy way to find out what people need and want, whether they satisfy with our service, this method is commonly used in every organisation nowadays. Its characteristics are : Useful in describing the characteristics of a large population which none other method has this capability. Can be controlled and dealing remotely through email, telephone, mail which show the results in statistical way. With a high flexibility, many question can be asked in a survey, to complete usually need 5 30 minutes. Had a high reliable rate, easy to obtain and low cost. Survey can be shortening to questionnaire form, which can be used on focus group, face to face interview. However the percentage of replying results is relatively lower than the other method also they were designed under a general questions, possibly missing what is most information needed to get (CSU) Personal selling involves individual sale-person conducts: personal selling Face to face, one on one basis which sale-person got paid by commission. This method can be alternative such an interview face to face with customer to get more information from them or Focus group: invite 3- 10 customers to form a group with prepared questions about KMstyles fashion product range in order to retrieve specific information such as: thoughts, feeling, attitudes or ideas about the company from customers. Sale promoting: produce a high sales response in the short run (Kotler P, Brady M, Goodman M Hansen T, 2009) Coupon: are attached in newspaper, magazines and ads to encourage the purchase for a product consequence increase customers loyalty to the brand Vouchers: discount 10-50% off or buy 3 for 2 prices Premiums: giving out gifts or prize for customer who purchase over  £100 for example. This method gives an extra incentive to purchase products. (Jeff Madura 2007, p533) Public relations: create and maintain a favourable public image is crucial. It has a big impact on KMstyles reputation. Special events: some firm sponsor a special event such as car racing, sports, and football for example: Nike promoting their brand logo printed on runner shirt or shoes. On the other hand, in fashion industry event such as fashion shows week enable the viewing of fashion latest style, this is a place called social gathering and get interact with other brands as well as reporters, media. News releases: a brief announcement of a firm in written form provide to the media with headlines which enables the firm to update the public about its products or operations, also to clarify false rumours that could adversely affect the firms reputation. Press conference is similar to the new release but instead of written from it is an oral announcement. It is more specify and more personal as news are released directly to the media. (Jeff Madura 2007, p533-543) Recommendation key to success General speaking, to be effective, communication to the audience has to Be targeted carefully to suit each section Must be an on-going, consistent and frequent process. The information available must be reliable and up-to-date, in order to multi level and promotional to draw attention toward our company (WARP, 2004). KMstyles webpage should have easy contents yet professional layout. Information that is published on the site should be cleared for the audience by using email hyperlinks, newsletters and other media. There should be links to customer service, clothes range with pictures and prices, size guide, info personal shopping is highly recommended as many people do their shopping online or some orders are global. Below is an illustration of a fashion retailer website names RiverIsland:Untitled Creating blogs, groups, registering with some popular websites such www.facebook.com, www.twitter.com, yahoo, MSN where a large amount our target audience are connected. Create a link to our main KMstyles website to get the public subscribed. Recommend fashion popular fashion websites with large community networks: fashionising.com, stylehive.com, keboodle.com, thisnext.com, stylefeeder.com, shareyourlook.com consist of difference styles and fashions which will help KMstyle improve and gather information (Chris Odel) Through internet, we can get customers email which will help us to contact them, sending them information, surveys about our new range, new promotions or vouchers and collect their information. Conducting survey I recommend the website: https://www.questionpro.com , it will help to design survey questions for free. Once you register for an account, you will be able to access to the website, from creating every single question to a complete a professional survey and sending it to emails directly from your account. Below is a demonstration of a survey created from questionpro website: dd Meeting up with a marketing officer or hr, accounting department or even any staff who work for KMstyle in order to collect more information about our customers, also statically know about KMstyle range of products. For example: booking an appointment with Mr X a sale manager operation, he has the recording of stock room, he will eventually be able to give out the figure of which products are best selling and which are not ect(River Island) Advertising is highly recommended as a key of branding awareness, KMstyle advantages are having our products designed by top supermodel KateMoss. It will be effective and efficient to use her image to boost up KMstyle using fashion product placement method. According to Tungate Mark When a celebrity wears something, it has direct impact on sales, April Glasssborow, senior buyer for international designer collections at Harvery Nichols recalled when Victoria Beckham was photographed in a green satin Chloe dress by the Sunday Times Style section, it created a demand. Focus on advertising on fashion magazines type such as : Cosmos, Glamour, Vougue, Elle Recruiting sale staff for improving personal selling, staff will approach customers with questionnaires given and leaflet to handout over public A few samples of question can be: Do you like shopping? How often do you shop? Which brand is your favourite? What style of clothes do you consider best suit you? What do you think about our KMstyle Brand? What type of clothes you usually shop in KMstyle? Have you ever shop form our online store? Did you receive offers or discount from us? In the consequence we will be able to collect more data from these answers. Developing poster upon Kate Mosss style or poster display in front of the store. For example : FashionShowLogoNewLowRes.gif katemoss1.jpg New range of products Feel of the temptation km_logo.jpg Image source: http://magsandfashion.files.wordpress.com/2009/08/katemoss1.jpg http://www.berninausablog.com/files/FashionShowLogoNewLowRes.gif http://www.katemarston.co.uk/images/km_logo.jpg Additionally, billboard with high quality of printing which visible through the day can be placed on Piccadilly Circus or airport Press conferences or new releases rely on Kate Mosss image. Recommended on: the Times, the Guardian, the Independent, the Daily Telegraph An example of successful promotion: Victorias Secret relies on models to do promotional tours in which they promote Victoria Secret products (Jeff Madura, 2007) Launch or attend the fashion shows e.g. the London Fashion week to boost up KMstyles image and create positive public relation. Here are some keys step needed to be consider before running a fashion shows: Decide the purpose of the fashion show make a list of what are our objective for the shows put up fliers, ads, poster, leaflet in order to spread news about the shows book a location in advance with an estimate amount of audiences Have meetings with models: Kate Moss advertise the show dont be too stress and have fun, enjoy the show! (Kate Russell) Below is a sample of an advertisement on fashion show Image Source: http://fc04.deviantart.net/fs24/f/2007/355/0/7/Fashion_Show_Poster_by_lightskinnnn38.jpg Fashion_Show_Poster_by_lightskinnnn38.jpg Main keys to success: Draw out a timetable and bulletin all the key points: date and time, things to do, meeting need to attend, person need to contact, how frequent, and staff involved Enable customers to access and contact our organisation, looking out for feedback in an effective way Keep contact, stay on track and inform customer about information from our company also connect with internal departments. Efficiently using communication method to promote our company range of product and improve our appearance Considering having or attending press conference, fashion shows keeping data up-to-date, renewing our material in order to attract more customers. Recruiting more staff specialise in marketing area and sale staff. Conclusion: In the fashion industry, it is vital to understand how communication is the key of information and taking a consideration to be able to communicate is necessary. Generally speaking, this report overall present a draft communication plan along with my communication support recommendations in order to help KMstyle promote the new range of clothes to the targeted segment. Together with the disadvantages, advantages of each methods and how to ensure a success results in communication process.. If there is any further enquiry regarding these; please do not hesitate to contact me via my email. (2687 words) References and sources Books: Kotler. P. Brady, M. Goodman, M Hansen, T (2009). Marketing Management, Pearson Education Limited, England, Essex, chapter 19, designing and managing marketing communications, p 696 Kotler. P. Brady, M. Goodman, M Hansen, T (2009). Marketing Management, Pearson Education Limited, England, Essex, chapter 20, managing mass and personal communications, p 722 Madura, J (2007), Introduction to business, 4edn, Thomson south western, advertising, p529. Madura, J (2007), Introduction to business, 4edn, Thomson south western, advertising, p531. Madura, J (2007), Introduction to business, 4edn, Thomson south western, advertising, p533-543. Electronic/online source: University of arts (2010), Introduction to fashion retailing, [Online]. Available from: http://www.fashion.arts.ac.uk/shortcourses/shortcourses_Introduction_to_fashion_retailing.htm [Accessed 05 Feb 2010] Robin Mayhall, How to develop a communication plan, key messages, [Online]. Available from: http://www.hieran.com/comet/howto.html [Accessed 05 Feb 2010] Robin Mayhall, How to develop a communication plan, tactics, [Online]. Available from: http://www.hieran.com/comet/howto.html [Accessed 05 Feb 2010] Fine ArtsFund, Creating a communication plan, Online]. Available from: http://www.artsincubator.org/marketing/communication-plan [Accessed 09 Feb 2010] River Island, [Online]. Available from: http://xml.riverisland.com/flash/content.php [Accessed 09 Feb 2010] River Island [Online]. Available from: http://isw.changeworknow.co.uk/riverisland/vms/managers/positions/RI-7Y6FJL01 [Accessed 09 Feb 2010] Tungate, M, 2008. Fashion Brands : Branding Style from Armani to Zara [Online].2nd Edition. Kogan Page, Limited. Chapter 4. The designer as brand, p280. Available from: http://site.ebrary.com/lib/westminsterintl/docDetail.action?docID=10250421p00=communication+plan+fashion+promoting [Accessed 12 Feb 2010] CUS, Writing guide research, advantages and disadvantages of the survey method, [Online]. Available from: http://writing.colostate.edu/guides/research/survey/com2d1.cfm [Accessed 09 Feb 2010] Trend hunters, Fashion Product Placement Gossip Girl Boosts Alexandra Vidal, [Online]. Available from: http://www.trendhunter.com/trends/gossip-girl-alexandra-vidal-fashion [Accessed 10 Feb 2010] WARP (2004), Example of WARP communication plan V1.1, 3.2 Audience, [Online]. Available from http://www.warp.gov.uk/Marketing/CommPlanV1.1.pdf [Accessed 10 Feb 2010] Chris Odel, ezinearticals, Promote Your Own Clothing Brand Top Fashion Networking Sites [Online]. Available from http://ezinearticles.com/?Promote-Your-Own-Clothing-BrandTop-Fashion-Networking-Sitesid=1102112 [Accessed 10 Feb 2010] QuestionPro, Fashion attitudes, [Online]. Available from: http://www.questionpro.com/akira/showSurveyLibrary.do?surveyID=148mode=1 [Accessed 10 Feb 2010] Kate Russell, How to start a fashion show, [Online]. Available from: http://www.ehow.com/how_4443476_start-fashion-show.html [Accessed 10 Feb 2010]

Davidsons The Folly of Trying to Define Truth :: Philosophy Argumentative Papers

Davidson's "The Folly of Trying to Define Truth" Davidson’s argument against the possibility of defining truth draws upon the work of Tarski. However, Tarski’s assumption that the semantic conception of truth holds only for formal languages which are not semantically closed is not as plausible as it seems to be since it can be shown that this would result in the impossibility of formulating a theory of truth, because the epistemological presuppositions of formal semantics undermine any theory of representation of reality in which our cognitions can be true or false representations. Yet Davidson concludes that "there cannot be a definition of ‘For all languages L, and all sentences s in L, s is true in L if and only if . . . s . . . L’." I am challenging Davidson by introducing into his above scheme my own definition of truth — "For all languages L, and all sentences s in L, s is true in L if and only if we prove s in L" — and then showing how to prove this definition philosophically. I. Introduction: Can we define truth? Davidson argues for "the folly of trying to define truth" and claims that Tarski's "accomplishment was accompanied by a proof that truth cannot (given various plausible assumptions) be defined in general" (Davidson, 1996:269). Tarski's plausible assumptions are that his "semantic conception of truth" can be formulated only for formal languages which are not semantically closed. But these assumptions are not so plausible as they seem since it can be shown that if we accept them it is impossible to formulate a theory of truth because the epistemological presuppositions of formal semantics undermine any theory of representation of reality in which our cognitions can be true or false representations (Nesher, 1996). Yet Davidson concludes from Tarski's theory of truth that "there cannot be definition of `For all languages L, and all sentences s in L, s is true in L if and only if ... s ... L'." I would like to start by challenging Davidson about his claim for the impossibility of defining truth and to introduce into his above scheme my own definition of truth; then I will show how to prove this definition philosophically: [1] `For all languages L, and all sentences s in L, s is true in L if and only if we prove s in L'. We can see immediately that the plausible assumptions of Tarski's "semantic conception of truth" for semantically formal languages do not hold in my definition of truth since I define truth in the same language in which it is used.

Conflicting perspectives Essay

Before initial reading: The comments to the right are my thoughts and questions on phrases I have placed in the essay and how appropriate they would be. Analyse the ways conflicting perspectives generate diverse and provocative insights. All texts composed convey an agenda which is based on the composer’s context. William Shakespeare’s Julius Caesar, Jason Reitman’s satirical film Thank You For Smoking (2005) and George Orwell’s Animal Farm (1945) all use conflicting perspectives to convey their agenda by generating diverse and provocative insights. Conflicting perspectives are generated through the use and potential abuse of power, manipulation and the contrast between public and private personas and thus the responder is positioned to accept the perspective the composer has deemed to be valid. The use and abuse of power, the use of manipulation to gain power and the contrast between public and private personas are explored through the portrayal of conflicting perspectives. It can be seen that the responder is positioned to †¦.. the point you’re trying to make is that the use of conflicting perspectives allows for some ambiguity in the portrayal of these themes but you might then say that ‘ultimately we are positioned to accept that†¦Ã¢â‚¬â„¢ and then you could specify exactly what. Shakespeare’s play Julius Caesar demonstrates conflicting perspectives on the nature of power. Shakespeare utilised this play as a commentary on the political situation of the time regarding the monarch of Elizabeth I. Elizabeth had gradually increased her power at the expense of the aristocracy and House of Commons, giving rise to political disputes. Likewise, Caesar has been granted dictatorial powers in the Roman Republic but he is not presented to have misused his power. Instead, Caesar’s hubris is more prevalent this which is seen to be the catalyst for the potential misuse of power. Brutus is aware of this and his idealism for a Roman Republic leads him to join the conspirators, shown in his soliloquy in Act Two Scene One. Brutus uses extended metaphors of a ladder and serpents in order to question Caesar’s ambition in conjunction with power. Brutus states  that ‘young ambition’s ladder [cause him to] look into the clouds, [leading him to] scorn the base degrees by which he did ascend’. Brutus also considers Caesar ‘a serpent’s egg, which†¦ would grow mischievous, and kill him in the shell’. The imagery of killing before birth reveals that Brutus is willing to remove Caesar before any tyrannical tendencies take place, suggesting that the assassination was unjust. Brutus would later attempt to justify the assassination that ‘because [Caesar] was ambitious, I slew him’. The conditional language and use of logos in demonstrating a clear cause and effect convinces the audience at Caesar’s funeral oration that the assassination was just, based on the declarative mood in their reaction that ‘Caesar was a tyrant’. However an alternative perspective is displayed through Antony. Even with Caesar’s dictatorial powers he has not seen any way in which he has abused his position, forming the basis of his defence of Caesar in his funeral oration. He uses conditional language by questioning ‘if Caesar was ambitious’ and he uses logos in presenting Caesar’s lack of ambition. Antony draws on examples such as ‘he thrice refused [the crown]’ and when coupled with the rhetorical question ‘did this in Caesar seem ambitious?’ he questions the view of the responders by providing a logical response to Brutus’ ill-based accusations. Antony is able to demonstrate Caesar’s lack of ambition and hence Caesar’s just use of power for the good of Rome. As a result Shakespeare presents two conflicting perspectives on power which generates diverse and provocative insights into his context. George Orwell’s Animal Farm also evokes similar ideas but its context as an allegory for the Stalinist rule of Soviet Russia must also be considered. George Orwell explores the notion of the corrupting nature of power in his allegorical novel (or political satire) ‘Animal Farm’. The allegory is a criticism of Soviet Communism tracks the rise of Napoleon, representing Stalin after the overthrow of Mr Jones, representing the last Tsar of Russia, Nicholas II. and how his power is seen to slowly corrupt prompting in its abuse. At the beginning of the allegory/fable the animals are seen to be harbouring discontent against their autocratic ruler of Mr Jones through their plotting to overthrow humans out of their farm. Major states with a declarative mood that they should ‘remove Man from the scene, and the root cause of hunger and overwork is abolished forever’. This connotes that Mr  Jones has abused his powers in allowing the poor conditions for his working animals. After the animals have revolted against Mr Jones the original commandments of Animalism are created, calling for the equal distribution of power as ‘all animals are equal’. However Napoleon’s use of intimidation through brute force upsets the equality and with the exile of Snowball Napoleon is left in a position of absolute power. Napoleon’s guard dogs are used as a motif to symbolise his power as even after his initial deployment of his dogs against Snowball ‘the dogs growled so threateningly that they accepted his explanation without any further questions’. Napoleon’s power is also seen to corrupt him and he is ironically presented as to be simply a replacement for Mr Jones. Through reverting the name of the farm back to ‘Manor Farm’ Orwell perceives that the situation the animals are in do not differ from the reality of life under Mr Jones. Napoleon’s ‘transformation’ into a man is seen to represent this as the animals ‘look from pig to man, from man to pig, and from pig to man again, but already it was impossible to determine which was which’. The repetition and inversion of the order of ‘pig’ and ‘man’ highlight the confusion the animals have over their present reality. This illustrates the corruption of power in Napoleon and with this Orwell is suggesting that life under Stalin was no different than from Russia’s previous autocratic ruler of Tsar Nicholas II. Consequently Orwell’s use of conflicting perspectives over the issue of power in an allegory is able to provide a commentary of Orwell’s perspective of the nature of Stalinist Russia. Good – you clearly analyse and show the changed perspective of Napoleon but revise and consider how to clearly identify the conflicting perspectives. Julius Caesar demonstrates how a conflict between public and private personas can result in conflicting perspectives of characters. Act One Scene One introduces the idea of conflicting perspectives within personas with the Senators Flavius and Murellius and their perception of the commoners. The Senators clearly see the commoners as inferior with their descriptions as of them as ‘vulgar’ and ‘the basest metal’. This juxtaposes the positive diction used by them to describe the commoners as ‘good countrymen’ when they are in the public sphere, suggesting that the patronising tone used had the sole purpose of gaining support from the commoners. However Antony is  the character that conceals the deepest division between public and private personas, demonstrating his Machiavellian nature. His public persona is presented toas supportive of the assassination by being supportive of the conspirators as he states that ‘it would become me better than to close in terms of friendship with thine enemies’. Give a bit more info of context. Who does he say this to? However his antithesis is indicated through his ‘hope that you shall give me reasons why and wherein Caesar was dangerous’. How? This is implied to be a signal of support from Antony towards the conspiratorshow? but it hid his inner motives of his desire offor conflict against the conspirators. His private persona is presented to be heavily opposed to the assassination and he calls for ‘havoc’ and ‘let slip the dogs of war’, with the violent imagery clearly stating his intention and perspective of the assassination. Mention that this is in a soliloquy before the oration and what we learn. His private persona is reflected in his funeral orations where he repeatedly implies his disagreement with the assassination but never explicitly stating his stance. Initially he states that he ‘comes to bury Caesar, not to praise him’, but this is juxtaposed with his questioning tone and use of rhetorical questions that serve the purpose of suggesting the lack of justice in the assassination. Eg? His private persona comes into full view by the conclusion of his oration where through pathos he calls the ‘stones of Rome to rise up and mutiny’. Link to the dogs of war comments.This perspective of encouraging mutiny is therefore in direct contrast with his interactions with the other conspirators. Explain where. As a result conflicting perspectives are shown also within the characters in order to generate diverse and provocative insights. Similarly, Jason Reitman’s satirical film Thank You For Smoking also projects similar ideas regarding public and private personas. The film is a satire onof the perception of cigarettes and tobacco but not to the extent in which it is condoned, due to the fact that no character in the film is seen smoking. Conflicts in private and personal personas are seen through the protagonist of Nick Naylor with his public support of cigarettes and questioning of its associated health issues, juxtaposed with his private persona where he openly admits to smoking-related health issues. This issue is displayed through Naylor’s criteria for winning an argument, that ‘I  proved that you’re wrong. And if you’re wrong, I’m right’extend this quote with film techniques used at this point. His public persona has a distinct lack of integrity as he provides false promises on the nature of his employer, the Academy of Tobacco Studies. This is shown at the beg inning of the film where on a talk show he promises ‘50 million dollars to encourage kids not to smoke’. This is done despite it being completely contradictory to the perspectives of his employer who asks him ’50 million dollars? Are you out of your mind?’ The anger of his boss on promising the sum of money is seen through the closeup of his face as well as his questioning tone. However Naylor’s private persona admits to the health issues associated with smoking. In a meeting with the MOD group (Merchants of Death, constituting people from America’s firearms, alcohol and tobacco industries) in the film they discuss deaths directly attributed to their industry in order to gauge America’s most hated industry. Naylor boasts that ‘my product puts away 475 000 a year’ and he gloats that the level of alcohol related deaths is miniscule in context ‘100 000 in a year? Wowee†¦ a tragedy. Excuse me if I don’t exactly see terrorists getting excited kidnapping anyone from the alcohol industry’. The unconcerned facial expression coupled with the mid-close up shots of Naylor displaying no emotion and the comparison of deaths to terrorism demonstrates the complete disregard of human life. You need to comment on the use of satire as a way to highlight the conflict between what is said on screen and the purpose of the film maker. This is exemplified by the fast transition of shots in the conversation indicating the competitiveness of the argument. This scene is a satire ?on the perceived lack of moral concern demonstrated by tobacco industry through its use of absurdist behaviour, mainly instigated by Naylor. Therefore Naylor’s contradiction between his public and private personas is also another medium used by Reitman in order to convey conflicting perspectives on his satire of the tobacco industry. Manipulation is one central concern in Julius Caesar which generates conflicting perspectives. Cassius is able to manipulate Brutus into firstly believing the idealism of his cause and thus joining the conspirators and enacting Caesar’s death. Brutus is presented to be an idealistic character as he ‘loves the name of honour more than I fear death’. The antithetical  language of ‘honour’ and ‘death’ demonstrates that he has cast himself as the honourable idealist, and when coupled with Brutus’ fear that Rome ‘chooses Caesar as their king’ Cassius is free to manipulate him into joining the conspirators. He uses hyperbole to exaggerate Caesar’s status and he juxtaposes images of him being both a ‘Colossus’ and a ‘sick girl’ in order to prove his weakness to Brutus. Cassius also appeals to his idealistic nature. His monologue contains the epistrophy epistrophe ‘one man’ that reveals Caesar’s true power, that only ‘one man†¦ is Rome’. This position is different to the democratic Roman Republic that Brutus represents and admires and he is slowly manipulated to join the conspirators. Manipulation is also seen to demonstrate the power of language, seen through the differing funeral orations of Brutus and Antony. Initially the commoners are irate onabout Caesar’s assassination and the declarative mood presented through ‘we will be satisfied’ highlights their anger but it also serves as a point of juxtaposition. Brutus’ use of logos convinces the crowd that he ‘loved Rome more’ than Caesar through posing rhetorical statements that question the loyalty of the commoners and Caesar’s supposedly true nature. Immediately following his oration the commoners immediately affirm that ‘Caesar was a tyrant’, with this declarative statement juxtaposing heavily with the sentiment displayed in the first line of the scene. However the crowd are manipulated again by Antony to subscribe to his point of view. He adopts a questioning tone throughout his oration in inquiring onabout the validity of Brutus’ statements in order to not directly oppose Brutus but let his audience question their own perspectives. He repeats the phrase ‘Brutus says he was ambitious, and Brutus is an honourable man’ but the repetition of the phrase combined with the logos in his argument in proving Caesar’s lack of ambition therefore hint at the invalidity of Brutus’ argument. Further on in his oration Antony also uses metaphor to describe Brutus, that he was ‘Caesar’s angel’. This image is contrasted with the assassination, the ‘most unkindest cut of all’ and this contributes to the sentiment of betrayal with Brutus that assists in manipulating the audience. By the conclusion of the speech the commoners are united with one common purpose, shown in the stage direction in that all the commoners state ‘We’ll mutiny [against Brutus]. Anto ny’s rapid manipulation of the crowd demonstrates the power of language  and how it can be used to shape perspective. The manipulation of the animals in Animal Farm also conveys similar sentiment. Orwell utilises a cyclical structure of the allegory in order to demonstrate the power of manipulation instigated mainly by the antagonist of Napoleon and his spokesperson of Squealer. Orwell’s use of the text as an allegory of Soviet Russia creates a chilling context for the reader due to the fact that manipulation was repeated in Stalin’s rule of Russia, leading to the subjugation of the citizens of the Soviet Union. The pigs of Napoleon and Snowball quickly establish themselves as the superior class in the new ‘classless’ society of Animalism. Their superior intellect immediately allows them to create a simplified maxim for Animalism, which was to be ‘four legs good, two legs bad’. The sheep, representing the uneducated class, immediately begin to circulate this simplified form of Animalism and their attitude is reflected in the sheep ‘bleating this onfor ho urs on end’. The onomatopoeia exemplifies the repetitive nature and submissiveness in accepting this maxim and thus of the commands set by Napoleon throughout the allegory. Motif as well? The commandments of Animalism is used as a vehicle to demonstrate the manipulation of the animals. The commandments are changed repeatedly throughout the allegory to manipulate the common animals and their ‘poor memory’ as well as their naivety contributes to their ultimate acceptance of the new norm. The first notion of this manipulation is done when the pigs move and reside in the farmhouse. The new commandment reads ‘no animal shall sleep in a bed with sheets’, with the ‘sheets’ clause added. The character of Clover demonstrates the naivety of the animals in general as she ‘had not remembered if it mentioned sheets, but as it was there on the wall, it must have done so’. The high modality of ‘it must have done so’ contrasts her failure to rememb er the commandment. Squealer’s immediate entry in justifying the change in the commandment is another example of manipulation as he uses his intellectual superiority and logos in order to influence his listeners. He states that a bed ‘is simply a place to sleep in’ and not a physical construct and his argument juxtaposes the affirmation at the establishment of Animalism that the commandments were ‘unalterable laws’. The death of the character of Boxer also reveals the extent of Napoleon’s manipulation. Boxer is a follower of Napoleon throughthe adoption of the motto ‘Napoleon is always right’ which, when combined with his hardworking nature, should warrant great care and respect from the pigs. However when Boxer falls ill he is taken to the ‘horse slaughterer’ to be killed in exchange for money. This reality, witnessed by the animals, contrasts the explanation of Squealer in that ‘the van had previously been the property of the knacker, and had been bought by the veterinary surgeon’. By the conclusion of the allegory Napoleon’s power has become increased to such an extent that even the commandments of Animalism are shown to reflect the changes in that ‘all animals are equal, but some animals are more equal than others’. The paradoxical nature of this statement juxtaposes the original idealistic thinking based behind the creation of Animalism and demonstrates the extent of the manipulation of the animals. The animals are not aware that they are living in conditions very similar to life under Jones which forms the basis of Orwell’s cyclical structure of the allegory. The bending of the truth by the pigs as well as the willingness of the animals to accept this reality highlights the vast extent and impact of manipulation. Thus manipulation is another medium in which conflicting perspectives can be revealed. Composers of texts use conflicting perspectives in order to generate diverse and provocative insights into their context. These perspectives are shown to favour one side and they can provide an insight into the opinion of the composer on issues affecting their context. This is seen in Julius Caesar, Thank You For Smoking and Animal Farm where the composers, through their portrayal of power, public and private personas and manipulation that form the basis of conflicting perspectives. This is excellent overall. However, there are things you can do to improve. The analysis of AF is almost longer than Caesar. You must mention the end of Caesar in your analysis. There doesn’t seem to be at least one quote from Acts 4 or 5. Find a couple and use them. In the first body paragraph on power, use quotes for Antony from elsewhere in the play, not just the oration. Eg comment on the deification of Caesar at the start and how stage directions are used by Shakespeare to contrast the views of the commoners/Antony/ and Cassius/Brutus and others. Give an example of where we  see Caesar’s hubris ‘northern star’†¦ and contrast that with his humility elsewhere. Shakespeare is always offering contrasting views and creating ambiguity. However, comment also on how we are finally positioned at the end of the play. If discussing Brutus’s hubris, mention the tragic structure. Contrast the way this character is presented at the beginning, middle and then the end when we see the consequences of both his idealism and hubris when he fights with Cassius and dies and then the final comments by Antony. When writing about Antony, consider the way he is presented as loyal, then angry and vengeful about the murder of Caesar, then pitiful, then scheming and manipulative. Take quotes from a range of places throughout the whole play to give the reader a better understanding of the narrative arc of this character. The final paragraph on AF could be edited. It is very long and veers away from the idea of conflicting perspectives in the middle and becomes an analysis of the novel. Throughout the discussion, you could make links between it and Caesar to remind the reader of your point. Email if you have questions.

Dissertation Conclusion Example

How to write a conclusion for dissertationDissertation ConclusionTo write a good conclusion you need to go back to your dissertation title and your Introduction. What you do in this section is to summarize what can now be stated about the title. This should be a brief paragraph, or simply a sentence or two. You have to join the beginning with the conclusion as you do in an essay. You can almost breathe a sigh of relief as the dissertation is nearly finished. However you may need to add a â€Å"Recommendations† section in your conclusion if there isn’t one. If you recall all the other research articles you have read, they usually end in a call for more research. You have to state how your research has filled a gap in the body of research that has come before it and state what unanswered questions there are which arise from your research. These might form the basis for further research on your part in a PhD programme, or they might inspire other post-graduate students to take up where your research has left off. Perhaps your research leads you to ask new questions which deserve to be answered by researchers in the future. You pose those questions here for others to try to answer in their research. Just because your dissertation is at an end does not mean that it has fulfilled its purpose or that there is nothing new to research in the field. Be imaginative as well as objective. What further research could be done in this areaThis is not to cast doubt on your research, but rather to show yourself as an objective expert, who can ask pertinent questions which are still left to be answered in your field. The end may be just the beginning for your career as an academic researcher. You may want to follow up on your research or you may feel proud that you have paved the way for others to follow. Summary Reviewer John – our site Admin Review Date 2017-08-18 Reviewed Item Dissertation Conclusion Example Author Rating 5

Animal Liberation Front (ALF) Background and Goals

Animal Liberation Front (ALF) Background and Goals Animal Liberation Front (ALF) has no firmly established date of origin. It was founded either in the late 1970s or early 1980s.  ALF maintains an association with PETA, (People for the Ethical Treatment of Animals). In the mid-1980s, PETA often reported to the press when anonymous ALF activists took animals from U.S. laboratories. ALF activists have also been closely associated with Stop Huntington Animal Cruelty (SHAC), a movement aimed at shutting down Huntingdon Life Sciences, a European animal testing company. Actions against HLS have included bombing property. The Animal Liberation Press Offices, which operate on several continents, issue statements on behalf of not only ALF, but also more militant groups such as the Animal Rights Militia, which emerged into public view in 1982 when it claimed responsibility for a letter bomb sent to former UK Prime Minister Margaret Thatcher and several English legislators. Objective ALFs objective, in its own terms, is to end animal abuse. They do this by liberating animals from exploitative situations, such as in laboratories where they are used for experiments and causing financial damage to animal exploiters. According to the groups current website, ALFs mission is to effectively allocate resources (time and money) to end the property status of nonhuman animals. The objective of the mission is to abolish institutionalized animal exploitation because it assumes that animals are property. Tactics and  Organization According to the ALF, Because ALF actions may be against the law, activists work anonymously, either in small groups or individually, and do not have any centralized organization or coordination. Individuals or small groups take the initiative to act in the name of the ALF then report their activities to one of its national press offices. The organization has no leaders, nor can it truly be considered a network, since its various members/participants do not know each other, or even of each other. It calls itself a model of leaderless resistance. There is a certain amount of ambiguity about the role of violence for the group. ALF pledges its commitment to not harming either human or non-human animals, but its members have taken actions which can justifiably be considered as threatening violence against people. Origins and Context Concern for animal welfare has a history stretching back to the late 18th century. Historically, animal protectionists, as they were once known, focused on ensuring that animals were treated well, but from within a humanist framework that envisions humans as responsible for the earths other creatures. Beginning in the 1980s, there was a noticeable shift in this philosophy, toward an understanding that animals have autonomous rights. According to some, this movement was essentially an extension of the civil rights movement. Indeed, one of the participants in a 1984 break-in at the University of Pennsylvania to retrieve animals used in scientific experiments, said at the time that: We may seem like radicals to you. But we are like the abolitionists, who were regarded as radicals too. And we hope that 100 years from now people will look back on the way animals are treated now with the same horror as we do when we look back on the slave trade.(quoted in William Robbins Animal Rights: A Growing Movement in the U.S., New York Times, June 15, 1984). Animal rights activists have been becoming increasingly militant since the mid-1980s, and increasingly willing to threaten people, such s animal researchers and their families as well as corporate employees. The FBI named the ALF a domestic terrorist threat in 1991, and the Department of Homeland Security followed suit in January 2005. Notable Actions July 1984: ALF activists stole three cats, two dogs and eight pigeons from University of Pennsylvania laboratoriesThe ALF and the Earth Liberation Front (ELF) took responsibility for smashing Bank of New York windows and posting graffiti such as BNY Kills Puppies to protest the banks business with Huntingdon Life Sciences.2004: Construction of an Oxford University research lab intended to include animal experimentation was halted following repeated vandalizing at the construction site, and threats to shareholders, attributed to ALF2006: ALF claimed responsibility for leaving an incendiary device on UCLA researcher Lynn Fairbanks front porch for her work as a sadistic monkey killer.

Television Uses and Abuses Essays

Television Uses and Abuses Essays Television Uses and Abuses Essay Television Uses and Abuses Essay Television Uses And Abuses Television is the most impressive , useful and powerful invention of 20th century. It was invented by John Logie Baird in 1928. Approximately 80-90% of the areas of the world have T. V coverage. T. V leaves better and everlasting impression on the viewers. It is a good source of entertainment. .We are able to know about the happenings of the world through T. V telecast. Moreover, it is better than radio and newspapers. We can listen ,watch as well as read news on T. V whereas radio and newspapers dont provide us such facilities. Various live programs are shown on T. V like cricket , football , hockey matches etc. It also shows all religious functions/festivals and regular preachings of saints and religious gurus. Many channels are there on T. V which adds to our knowledge like business, tourism , discovery channels etc. Historical movies are good for everyone to know about the history. One of the best use of Television is that there are open educational channels which help students to learn and earn while sitting at there homes. In case of emergency/urgency, one can alert/warn the citizens through T. V. Yoga programs shown on T. V have helped millions of people. Live operations are shown on T. V like when Hotel Taj (Mumbai) was attacked by Pakistani terrorists or when Laden was killed by American Navy. These all had a great impact on people. Polling during elections or counting of votes or election results are shown live on T. V. T. V has many disadvantages also. Vulgar and violent programs or fashion shows or western movies shown on T. V are not good for children. They become violent by watching these movies. They watch these movies till late night. Children perform stunts done by professionals and some of them have lost their lives also due to this. They want products shown in T. V whether they are good or bad for them. Children become couch potatoes because they do not play outdoor games and eat continuously while watching T. V and it affect their eyes and studies . T. V propagates violence,indiscipline and there is adverse impact of western programs. A lot of time and energy gets wasted, watching T. V. It has some big disadvantages also-like 26/11 attack was shown live worldwide which helped the Pakistani terrorists to help their partners who were in Mumbai . The terrorists in Mumbai (Hotel Taj) knew everything what was happening outside. Still,in my views advantages of T. V are more than its disadvantages. The only need is to have self-control. Parents shouldnt allow their children to sit before T. V for a long time and watch western movies,as these have corrupting influence on youth . Bad commercials or serials should be restricted. Due to T. V social connections between people have also reduced. Television should be a Servant and not a Master. However,T. V is a useful invention but its viewing should be for possible minimum duration and viewers should be choosy/selective in watching only useful programs.

3 Errors Involving Prepositions

3 Errors Involving Prepositions 3 Errors Involving Prepositions 3 Errors Involving Prepositions By Mark Nichol You are attempting to describe an action, but you can’t remember whether one, say, goes in to the breach or into the breach, or whether one, for example, walks on to the next trail junction or onto the next trail junction. This post explains the respective roles of the operative words and phrases. A prepositional phrase is a phrase that includes a preposition, a word that, as its name implies, comes before the object of a sentence. For example, into and onto are prepositions describing movement in relation to objects in the prepositional phrases â€Å"into the trench† and â€Å"onto the roof.† Because these prepositional phrases provide additional information about an action that occurred (as in the sentences â€Å"She leaped into the trench† and â€Å"The boy climbed onto the roof†), they serve as adverbs. We usually think of adverbs as single words (as in â€Å"She leaped impetuously† or â€Å"The boy climbed quickly†), but adverbs can consist of two or more words, which appear without any additional information or combined with one-word adverbs, either adjacent to each other or separated by the subject and the verb (as in â€Å"She leaped impetuously into the trench† or â€Å"Quickly, the boy climbed onto the roof†). â€Å"In to† and â€Å"on to,† by contrast, each contain two distinct parts of speech: an adverb followed by a preposition. In and on follow a verb to provide additional information about it, and to precedes the object that follows the verb and its adverb, as in â€Å"She leaped in to search the trench† and â€Å"The boy climbed on to get a better look.† In the following examples, a preposition is mistakenly employed in place of an adverb-preposition compound consisting of the same letters as the preposition. After each sentence, a discussion, followed by a revision, explains the error. 1. His wife, under the assumption that she’d never see him again, has moved onto another man, and they’re planning on getting married. The prepositional phrase â€Å"moved onto† implies that the woman has literally relocated herself on the man’s body. However, â€Å"moved on to† includes the idiomatic phrase â€Å"moved on,† meaning â€Å"transitioned†: â€Å"His wife, under the assumption that she’d never see him again, has moved on to another man, and they’re planning on getting married.† 2. His job is not to give into the demands of multimillionaire celebrities pushing a social agenda. The use of into implies an entrance, but the key of this sentence is the idiom â€Å"give in,† meaning â€Å"submit,† so into must be broken up into its constituent parts: â€Å"His job is not to give in to the demands of multimillionaire celebrities pushing a social agenda.† 3. The cell phones were turned into the authorities. Here, into preceded by turned suggests a transformation, rather than the act of turning in, or handing over, so again, in must be separated from to to form part of the phrase â€Å"turning in†: â€Å"The cell phones were turned in to the authorities.† For a more detailed discussion about this issue, see this post about prepositions. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Grammar category, check our popular posts, or choose a related post below:Coordinating vs. Subordinating Conjunctions75 Idioms and Expressions That Include â€Å"Break†Oppose and Opposed To

Building law and contract adminisratation. General contract law Essay

Building law and contract adminisratation. General contract law - Essay Example These terms are relating to the title of the goods, description of the goods, fitness or quality of the goods and merchantable quality of goods etc. The law monitors the contract whether the goods fulfill the necessary standards set by the Sales of Goods Act 1979 or not, with some exceptions. Issues related to breach of contract of sale are also dealt by this Act. As breaches resulting due to the implied terms where they are complied with or not or the passage of property whether payment or damages can be claimed or not. This is similar to the case of Hoeing vs Isaac (1952), where the Isaac was supposed to decorate Hoeing’s apartment at a cost of  £750 and after the completion of the work it was found that there was problem with the wardrobe and the book case costing  £55. Hoeing refused to pay the remaining  £350. But the judgment went against Hoeing as the substantial part of the contract was performed and there was only a claim for the damages. (UBC) As per the decided case, the court only allowed damages to be paid to the plaintiff and the remaining amount due was paid in full. Therefore, the plaintiff can only claim the damages and cannot stop the further payment of  £4,000 which is already due. A similar case that of Carlil vs carbolic smoke ball company was presented where the Smoke ball company had given an advertisement regarding a flu remedy known as the smoke ball and claimed that it will pay  £100 to any person who gets sick even after using their remedy. Mrs Carlill used the remedy and got sick and claimed  £100. The company refused to pay the reward but later the judgment was provided that the company was liable to pay as there was a contract based on the reliance placed on the advertisement and the performance of the said act. (Law-Essays) Similarly, the person has acted upon the directions of the owner of the dog. As per the decided case, the unilateral contract is formed only when the person acts upon the directions and there

Reforming America 1815-1860 Essay Example | Topics and Well Written Essays - 1500 words

Reforming America 1815-1860 - Essay Example She was a staunch defender of the true message and essence of the Declaration of Independence. As others saw the independence movement as the liberation of the American people from the colonial government and the dominion of great American men in shaping the nation’s early history, women activists such as Girmke were critiques of men’s monopoly over the political affairs of the country. She published her letters in 1838 during the administration of President Martin Van Buren of the Democratic Party. The historical context of her letters was indeed important because the existing federal government supported the policy of slavery in the southern states. Girmke’s letters, in line with the liberal principles of the Abolitionist movements, were justifiable as women were looked down upon not only in terms of political field but also in the society. The collection of Girmke’s letters was addressed to the president of the Boston Female Anti-Slavery Society, Mary S . Parker. In this respect, the prominent activist was addressing her concerns to the whole women population of the American nation who, like her, experienced discrimination and oppression based on gender biases.2 In her first letter to Parker entitled â€Å"The Original Equality of Woman†, she admits that according to the Bible God (Jehovah addressed in her letters) created man as the resident and caretaker of His Paradise. This means that man is superior to all living things including animals, plants and others that dwell in the world. However, the Scriptures tell that the opposite sex is not an inferior being to man. God created woman second to man in this chronological order alone, but never second in God’s favour. Girmke goes on by citing Biblical stories to defend her thesis. She retells the case of Adam and Eve as her example. She argues that Adam and Eve fell into sin and damnation but never from equality. The author admits that it was woman who commits sin firs t and influences man into temptation by following her example of eating from the Tree of Knowledge. Therefore, man and woman worked hand-in-hand in their decline from God’s Word. Inequality and bias towards men would only be justified if Adam had scolded Eve in her succumbing to temptation and ultimately if Adam had persuaded Eve to repent and ask God for forgiveness.3 In her second letter to Parker entitled â€Å"Woman Subject only to God†, Girmke deepens her argument not only with the illegitimate construct of man dominating the woman but also with the thought that woman was never subject to man’s obedience. She argues that before the establishment of a patriarchal society, the Scriptures themselves manifest that woman was created as an independent being, free from the clutches of men.4 Clearly, the examples of Girmke’s letters take evidence from the Scriptures which make her thesis more compelling due to the gravity of the Holy Word. She makes use of B iblical cases that clearly show that from the very beginning, there was no formal or official establishment of a patriarchal society. She makes it clear that God had created man and woman in equal terms and was supposed

Saint Joan Institute of Womens Study. Human Resource Management Essay

Saint Joan Institute of Womens Study. Human Resource Management Portfolio - Essay Example Through the paper it has been tried what modus operandi the HR department should follow to exploit the portfolio of a candidate. For the paper, the particular job taken into consideration is a job of an ‘academic coordinator.’ The academic coordinators are academic staffs, who have some responsibility for coordinating the activities of other academic staff and interacting with students in large courses or programs. â€Å"Typically, these people have responsibility for the ―practical and everyday process of supporting, managing, developing and inspiring academic colleagues.† (Ramsden, 1998, p. 4) The institute considered for this discussion is Saint Joan Institute of Women’s Study. The institute is committed to impart the training to the girls and women. Some of the units such as schools are devoted to train the underprivileged girls. An Academic coordinator has become a very crucial position in today’s fast growing and sophisticated educational institutions. Academic coordinators find their role to be demanding, complex, and very stressful and are uncertain about the scope of their role. (Ladyshewsky & Jones, 2007) In Educational organization the coordinator is basically associated with teaching, hiring teachers and educators, to administer programs, develop budget, to arrange meetings, and to make changes where necessary. In modern educational institution the post of a coordinator is very important to facilitate smooth coordination between students, teachers, various departments, committee, management and other personnel in the institution directly or indirectly. He plays the role of a liaison between students and faculty members, parents and teachers, teachers and management members etc. The natures of the job includes various following responsibilities which are divided into two parts: Teaching and non-teaching Non Teaching responsibilities Teaching responsibilities To suggest for the recruitment of new staff members according to the requirements of the unit: The coordinator identifies the need of the staff and accordingly he suggests for the recruitments of different positions for full time , part time, adjunct faculty or a resource person for the specific task. To develop teaching procedure and strategies: To arrange training and development programs To revise the existing academic programs and design new programs, curriculum. The curriculum should be developed according to the domains and the requirements of the students. To arrange meetings of line members and staff members of the organization. To solicit students’ as well as teachers’ feedback. To prepare an annual budget and get it sanctioned by the Management committee members with suggested changes. To take review of the effectiveness of the program To arrange strategies for promotional activities. To conduct exams and to coordinate it entirely To conduct extra-curricular activities thus to boost the confidence of the students. To teach the subject allotted to him or her To set exam papers and check the papers b. The Strategic Importance of an Academic Coordinator in an Educational Institution: â⠂¬Å"Jobs that directly relate to the firm’s core competencies assume greater strategic value.† (Weekley Jeff) The job of the coordinator has a strategic importance as it is related to the

What are the political beliefs of the American people in the year 2012 Essay

What are the political beliefs of the American people in the year 2012 - Essay Example The definition of liberalism is the following: the importance of liberty and equal rights are high on the agenda for liberals. Moreover, they are much more concerned about liberal elections, human rights, capitalism and freedom of religion. The ideas of liberalism are the most attractive for me in the 21st century. Nowadays the world is too complex and it is necessary to find the best balancing policy, which will cover economic and social aspects. The power of liberalism is able to perform all these functions on the background of freedom and equality. We can also underline that the ideas of liberalism are deeply rooted in historical developments of the American Constitution. This country has been always been a template of excellence of liberalistic views and considerations. I claim that America is full of liberalist senses. Freedom is the central concern of the liberal party. The principles of political innocence are deeply rooted in the American liberalism. In such a way, even Locke claimed that the entire world initially was America. Of course, this statement is a kind of exaggeration, but America was free from feudalism. The absence of this oppressing power underlines the nature of free country, which is the main benefit of America above all other European country. There is a free basis for the development of the modern America and there is a chance to develop in accordance with the principles of freedom and equality, promoted by liberals. Moreover, liberalism in America is of a social nature and it differs from liberalist concerns promoted in Europe. Currently, liberals alter their principles in the name of the government. The state of a social welfare is the most attractive feature for the modern citizens in America. In order to reach this goal it is relevant to cooperate at economical, social and political levels. In spite of the fact that there are many opponents of liberalism in the country, we can claim that

Reflection Essay Example | Topics and Well Written Essays - 1750 words

Reflection - Essay Example It is a cause of worry since organizations must have continuity in good leadership to be able to maintain its productivity. An organization is safer when it adopts risk prevention measures, and equips current and future leaders with skills necessary to cope with any organizational changes. There are both formal and informal leaders. They all influence an organization towards achieving its goals effectively. Organizational success goes beyond an individual leaders will to achieve and the organizations chain of command. Most importantly, it is how all leaders relate together towards achievement of set goals. This is termed as collective leadership as William (2011) observes. In addition, James and Barry (2001) suggest that several things should be considered. They include: the number of leaders needed currently and expected in the future by an organization. This enables an organization base its leadership strategies on the expected turnover of employees in the organization. Leadership culture entails how leadership is practiced for example employee relations, discharge of duties and working together for a common purpose. The culture ensures that all factors affecting growth and performance of the enterprise are pooled together towards the same set targets. Demand and supply forecasting is crucial in ensuring the number of leaders employed is specific to the present and future expected needs Another factor to consider is the quality of leaders desired. Every organization must aim at employing high quality leaders for a competitive organization. Phillip (2010) sees a leader as a person who owns and takes responsibility for every action an organization takes and feels any loss incurred as his own. For organizational success, there must be leaders who are goal oriented and put all their effort and hard work to ensuring achievement of goals and

Developing & Managing the Enterprise Case Study

Developing & Managing the Enterprise - Case Study Example in order to run the business, Steve would need to increase his technical skills with a computer, while for raising the finance for the business he has the option for selling off his current business and taking on a small business loan for financing establishment expenses and operations of the business in the lunch phase. Entrepreneur is a person who takes risk to exploit opportunities and generate high revenues from such ventures through the creative use of innovation. "Entrepreneurship is the dynamic process of creating incremental wealth. The wealth is created by individuals who assume the major risks in terms of equity, time and/or career commitment or provide value for some product or service" ('Definition of Entrepreneurship Today') Small business are usually established by people to generate a steady income and support themselves and their families, however an entrepreneurial business is one in which the entrepreneur takes risk to exploit the opportunities in the market and use innovation in a creative manner to make his business succeed. The type of business which is going to be run by Steve is going to be an entrepreneurial business as he would be providing e-books as well as hardcopy books both new and used as well as a trading facility through the online internet medium to the customers in the market. Venture Ideas/ Opportunities Through the analysis of the industry where is Steve was previously operating in, it has been observed that he has the following options pertaining to starting a new business venture. 1. Shut down the retail bookselling business and launch and online retail option for new and used books. 2. Start a business in another field 3. Sell his business to the large retailers and competitors in the market and invest the money in buying shares of the other successful companies Of the above mentioned business options available to Steve, the first option pertaining to the commencement of an online bookstore business by Steve is the most profitable in the long term as it if strategy invested in, the business can compete with the large scale book retailers in the market while over coming the barriers of entry presented by the likes of Angus & Robertson and Dymocks. Another reason as to why this option has been chosen is because of the experience that Steve has in the book retail market and the contacts that he has established over the period which can facilitate his establishment and operation of the online book retail business. Competitive Strategy The different types of competitive strategies that are normally used by entrepreneurs pertain to being a defender, prospector, analyzer and reactor. The defender strives to maintain a prominent position in the market with centralized and traditionally hierarchical organization. The prospector on the other hand brings new products and services in to the market and focuses on being innovative. The analyzer copies successful innovations and builds on them to create a position while a reactor tends to have strategies which are well defined but obsolete. (Allen, 1999). The strategy which is going to be used by Steve for his new business would be analyzer strategy whereby he would be building on present innovations

Reflection Essay Example | Topics and Well Written Essays - 1750 words

Reflection - Essay Example It is a cause of worry since organizations must have continuity in good leadership to be able to maintain its productivity. An organization is safer when it adopts risk prevention measures, and equips current and future leaders with skills necessary to cope with any organizational changes. There are both formal and informal leaders. They all influence an organization towards achieving its goals effectively. Organizational success goes beyond an individual leaders will to achieve and the organizations chain of command. Most importantly, it is how all leaders relate together towards achievement of set goals. This is termed as collective leadership as William (2011) observes. In addition, James and Barry (2001) suggest that several things should be considered. They include: the number of leaders needed currently and expected in the future by an organization. This enables an organization base its leadership strategies on the expected turnover of employees in the organization. Leadership culture entails how leadership is practiced for example employee relations, discharge of duties and working together for a common purpose. The culture ensures that all factors affecting growth and performance of the enterprise are pooled together towards the same set targets. Demand and supply forecasting is crucial in ensuring the number of leaders employed is specific to the present and future expected needs Another factor to consider is the quality of leaders desired. Every organization must aim at employing high quality leaders for a competitive organization. Phillip (2010) sees a leader as a person who owns and takes responsibility for every action an organization takes and feels any loss incurred as his own. For organizational success, there must be leaders who are goal oriented and put all their effort and hard work to ensuring achievement of goals and

Oil and gas industry Essay Example | Topics and Well Written Essays - 500 words

Oil and gas industry - Essay Example The environment is a crucial component for the survival of living organisms. To that effect, the paper will discuss the impact of the oil and gas industry on the environment. First, the operations in the oil and gas sector lead to water pollution by means of oil spills and by products. Spills can occur both on land and sea. As noted by Taylor (295), there has been evidence of oil spills on the American coastline and adjacent countries. Oil spills in the marine environment kills the aquatic ecosystem. Scholastic and Crane (6) claim that the Deepwater Horizon Spill at the Gulf of Mexico was the worst in U.S History where more than 250,000 barrels of oil spilled into the ocean. It affected a huge population of the marine life. The same applies for land spills. The oil damages the surface vegetation. Spills may take up from months to years to clean up. Second, the petroleum industry is the largest industrial source of volatile organic compounds (VOCs) in the United States. As cited by Barker (45), these are groups of chemicals that form the ground level ozone. This results in global warming as the ozone reflects the heat from the earth’s warming up the earth because the VOCs lead to the formation of zone. Ozone traps heat in the atmosphere leading to global warming. Third, crude oil contains a mixture of numerous organic compounds that are extremely toxic and cause cancer. The presence of benzene in crude oil results in leukemia in humans. In the same way, the concentration of oil at 4000 parts per million promptly kills the fish (Prasad and Kumari 29). Next, the oil and gas industry pollute the air. The burning of the oil products produces greenhouse as well as other pollutants. Some of the air pollutants include nitrogen dioxide, sulphur dioxide, carbon dioxide, heavy metals, and VOCs. The incomplete burnt compounds results in fine particles of soot that have been found to cause respiratory

Marketing And Branding For Online T Shirt Companies

Marketing And Branding For Online T Shirt Companies The current study is aimed to predict the Marketing plan and the Branding through a mix of marketing products for my Online T- shirt Company based in India for the next 2 years. Therefore the current study has been focused to deliver the appropriate marketing plan supported by effective brand positioning related to market the T- Shirts via internet and how will the techniques attract the customers. Thus the T- shirts of the Online selling firm are being separated from the various other marketing policies and brands through this approach. The appropriate recommendations for effective branding which in turn carry out marketing for my company is as below: Analyzing the product and assessing the positive aspects of the product. Preparing the appropriate marketing plan suitable for my firm Branding the product on the basis of the unique quality through repositioning. Regain the edge and strengthening the brand values through marketing plans. Suggesting the future marketing capacity and the opportunity for the firm Adoption of suitable branding strategies such as branding by planning, branding imageries, branding experience and the branding by self expression. SITUATIONAL ANALYSIS: The situation analysis of my firm Online T shirt company has been commenced to study the needs and requirements of the target consumers for better satisfaction and thus for improving the business it is necessary for my business to concentrate more on the clients and an effective study about the internal circumstances as well as the external opportunities, current trends of the market place, and the assessment of the capability of my firm Online T shirt company. Hence for this, I decided to carry out the situational analysis as the main aim through which the 5 Cs of my firm can be evaluated. The 5 C s is the major aspects that are related with the firm that will help me to take better marketing verdicts and strategies. The basic ideology in carrying out the situational analysis is to study the macro economical, micro economical and the internal aspects of my firm. The basic 5 Cs are the common factors related with the firms such as company, consumers, challengers, and collaborators and finally the climate. The following are the major aspects of the situational analysis I want to relate with my firm Online T Shirt Company. Company: For my Company, Online T Shirt firm will include the following aspects under this category: The manufactured goods such as T Shirts. Reflection in the market place The expertise and familiarity Ethnicity and backgrounds of firm Ambitions and future targets Collaborators: These aspects are the major functional players of my firm such as: Dealers Affiliates Distributors Customers: The main aspects of my business are the target consumers and for the analyzing the situation, the following aspect have been selected: Size of the Market and its expansion Major segments of the Market place Outstanding profits that customer is aiming to search for both physical and indefinable profits Impulse behind procurement; significant drivers, profits vs. expenses Resolution maker or the administrative component of the firm Study about the current retail trend that includes the current trend followed by the consumer for real acquirement the merchandise. The sources of customer data resources about the SEO where the shoppers obtain information about the merchandise. Process of buying that is by desire or vigilant judgment Incidence of acquisition, seasonal features of the goods. Capability of purchase with certain quantity at a time Recognition of consumer needs, new trends and inclinations and expected change of trend over time Competitors: the next set of considerations for the analyzing the situations are the factors about the competitors of my company: Authentic or probable rivals Straight and indirect rivals Goods of rivals Place of positioning of goods Market shares Strong points and limitations of competitors Climate: The climate is the fifth C in analysis or macro-environmental factors related with my Online T Shirt Company are: The financial atmosphere such as business cycle, rate of inflation, rate of interests, and other macroeconomic concerns Authoritarian and the political background like policies provided by the government and policies that influence the souk Social and the cultural aspects such as fashion and trends of the society Technical backgrounds such as latest acquaintance that will allow probable innovative traditions of fulfilling the needs of the clients and the blow of expertise on the demand for accessible goods. SWOT Analysis: Thus for analyzing the about facts of my company Online T- shirt firm special strategic tool will be applicable. This tool availing the analysis of situation is termed as SWOT analysis. The following is the SWOT analysis of my Online T Shirt Company. (Kotler et al., 2006. Pp. 63) Strengths for my Online T Shirt Company: The products are of good quality and available in various shades The company has extended line of distribution and global commerce availability The delivery will be done appropriately and on timely basis Carry out the process with lower prices Lesser costs of other expenses and staff costs Weaknesses: As the online business is growing in extent and is available globally several weaknesses may arise and sometimes these are more compared to conventional commerce threats. The following are some of the anticipated weaknesses for my Online T -Shirt Company for next 2 years: Chance for no proper retention due to the availability of identical products No personal feel and checking of products may not be preferred The expenses of transport and manufacturing may rise from what has been quoted All the visitors may not make proper sales order Opportunities: The following are some of the anticipated opportunities for my Online T -Shirt Company for next 2 years: The rapid growth of online users due to appropriate web hosting processes. More availability of traffic and more effective sales of the company The online shopping is very opportunistic and most comfortable The improved security in transactions have increased the scope for online T Shirt commerce as well The company can still be able to provide the service in wide fledge and also in other accessories also that is extension is main opportunity Threats: For my Online T Shirt Company many ascertain various threats due to the high internet usage and some of these might be severe as well. The following are some of the threats to the company: Due to easy entry of various businesses may cause lot of competition and rivalry Lack of customer relationship management will further cause losses Duplication of the products and network security attacks MARKETING AND BRAND OBJECTIVES: Sales and Price Targets The sales and price targets is very important for my company as depending on this the future plan can be made. The target price will decide the sales target of the company. In general the EPS forecasts will be made to suggest the sales target and target prices. In my Company, the proposed sales target can be predicted as Rs. 35, 00, 000 per annum whose price target will fall around Rs. 30, 00, 000. Satisfaction levels and change in awareness The level of satisfaction is very important for any company. My Online T Shirt Company shall deliver the objectives such that the satisfaction is enhanced in consumers by providing the services through active comparison from other services both in prices, quality and efficiency, quality, flexibility, lesser operational prices, swift delivery, more revenue of sales, etc. And in turn the loyalty is built. Thus the awareness will be built in consumers regarding the process and product of online T Shirt Company. The process of uniqueness will develop positive attitude and behavior ultimately providing better opportunity for business. The branding and the sales objectives for the company are thus framed in order to improve the commerce of the company by keeping various aspects in notion such as Sales Price targets, satisfaction level of consumers, changes in customer awareness, attitude, behavior etc. all these will enumerate the effectiveness of branding and marketing in return the major objectives are: To develop viable branding process for my Online T Shirt company To assess the benefits, opportunities of company by delivering threats. To deliver appropriate banding strategies To predict the target price and sales target for next 2 years. To assess the marketing delivered through effective branding strategy MARKETING AND BRAND STRATEGY: For my Online T Shirt Company, the following are the appropriate marketing and branding strategies: Marketing Plan: For my online T Shirt Company the development of the appropriate marketing plan approach will be applicable as it mainly concentrates on the core objective of the business, includes various strategies, budget plan, target consumers, E commerce, pricing process, various risks involved and finally the marketing plan will help evaluate the effectiveness of the process. Hence these factors can be appraised as follows: Present Position Online T Shirt Company is a starting firm that will mainly deal the business through internet starting from selection of T shirts to put a deal and from tracking the consignment to delivering it. Hence my company also wants to improve the off line marketing policy to improve the significance of the company in the Indian market which improves the awareness of clients. Budget Plan As my company is dealt through online, the Budget plan include about 20% of total budget towards internet operation and about 10% to the telephone processing etc. the budget plan is perfect to implement and no necessary changes in the plan anticipated. Customers The target customers for my Online T Shirt Company are from genders male and female, all ages, and target client income shall be from high to middle class. As many of these client bases use the internet more traffic can be maintained. Pricing For my Online T Shirt Company, the pricing will be maintained very nominal so that the costs will be enormously low with eminent quality and lower time delivery from other competitors to draw clients from their base. Marketing Strategies The major strategy applicable for my Online T Shirt Company will be through online marketing and offline marketing that will improve the reputation of business and draw consumers. With the advent of the technology and change in the current trends various forms of marketing concepts can be employed in the marketing of the goods and services delivered by the organization in the unique way of approach. All the marketing techniques will however ultimately have the identical goals such as to acquire the large amount of clients and to withhold the clients and this is very important for my company in order to achieve the objective. The company may go for social networking as marketing base where the customers can explain the simplicity of process, product quality, lower costs and other benefits, mouth marketing, by providing special discounts, complimentary gifts, exclusion some type of taxes etc. Brand Plan The term branding for my Online T Shirt Company will be effectively deliver the motivation to the consumer and help retain through proper satisfaction. Thus the loyalty can be increased by highlighting the service opportunity, effective quality, emotional branding and unique t shirt designs, lower costs, identity as global presence etc. Branding strategy The brand strategy will be of various types such as brand planning, branding by imageries, branding by experience and the branding by self expression. In the case of my Online T -Shirt Company, the first and the last approach will be very advantageous though remaining strategies can also be applied. The first method is planning for branding where by proper research of market and demand for good and competence, the brand can be positioned. The self expression of branding will be built through satisfaction of consumers. ACTION PROGRAMME: The action plan of the company will be carried out by focusing on the 7 Ps of marketing mix in my company. The following are the main factors considered in the company in planning the strategy. 7 Ps: Pricing This type of marketing strategy is implemented to attract the consumers with minimum mark- up which may be lower from other outlets. My Online T Shirt Company may mark the goods with nominal prices with better discounts. Product The product strategy involves developing of novel products which may change according to the consumer current requirements. My online T Shirt Company shall be able to develop the products by keeping specific target clients in view with eminent colors and design aspects with current trends. Distribution My Online T Shirt companies have its own distribution channels and means which can be further improved with the growing expansion of the organization. The company will agree the process of delivery of the goods in harmony with local bodies for a timely liberation of the goods. Promotional My Online T Shirt Company generally follows the drastic promotional program with discounts and offers on various product range. A Google AdWords is the main source of promotions even for small and less branded firms to exercise the commerce equally with effective value. This mode of process will charge less money for advertising. Most of the people make use of Google for their main search option. Place The concept of the place strategy is very difficult to select in the conventional business compared to that of online business. For my Online T Shirt Company, the place of business is internet, where it can be operated from any place. But the main concern will depend to select the delivery place. Participants The participants are the people who are partaking in the business. The major participants of the commerce will vary based on various aspects such as gender, sizes, age, cultures, life styles, incomes etc. the major participants for the case of my Online T shirt company will be people both young and grown-ups and from kids to adults. The people also range with various sizes and genders etc. Process In my Online T Shirt Company, the process of service is to deliver the goods of sales through online interaction and online payment process. Physical evidence The physical evidence is essentially a form of guide and manual, leaflets that will guide the client to make the necessary operations such as keeping an order in the case of my Online T shirt company. PROJECTED PROFIT AND LOSS STATEMENTS: For the Online T Shirt Company to deliver the profit and loss statements it requires various aspects such as resolution of income, recognition of gains and revenues, recognition of loss and profits Revenues: Year 1 Year 2 Net Sales Rs. 30, 00, 000 Rs. 35, 00, 000 Interest Income Rs. 75, 000 Rs. 1, 00, 000 Gain on Sales of T Shirts Rs. 25, 00, 000 Rs. 30, 00, 000 Total Revenue Rs. 55, 75, 000 Rs. 66, 00, 000 Costs and Expenses: Costs of T shirts sold Rs. 30, 00, 000 Rs. 35, 00, 000 Selling expenses Rs. 7750 Rs 9000 General and Administrative expenses Rs. 4000 Rs. 5000 Internet expenses Rs. 5000 Rs. 6, 000 Telephone expenses Rs. 5000 Rs. 5500 Shipping expenses Rs. 10, 000 Rs. 12, 000 Delivery expenses Rs. 40, 000 Rs. 42, 000 Office supplies Rs. 4000 Rs. 5000 Insurance expenses Rs. 50, 000 Rs. 60, 000 Interest expenses Rs. 10, 000 Rs. 12, 000 Income taxes Rs. 5000 Rs. 6000 Total Costs and Expenses Rs. 31, 40, 750 Rs. 36, 62, 500 Net Income: Rs. 24, 34, 250 Rs. 29, 37, 500 CONTROL METHODS: The control methods are the basic requirements of any form of business organization as it will directly effect on the success of the firm. Various plans or strategies are followed in the firm in order to control the process. Annual Plan The annual plans are to deliver the flow of process, goals and objectives which my company wants to achieve at the end of the year. The long range vision is observed to be the key function that will provide with the annual plan of the firm. My Online T-shit company goals are to achieve the target sales of Rs. 35, 00, 000 for next 2 years. Profitability The profitability will be determined as the capability of the firm to deliver the anticipated total income constantly in all the years. My online t-shirt company anticipates a net income of Rs. 30, 00, 000 for the next 2 years. This can be calculated in terms of return of Investments or ROI. Where ROI = (Net profit Amount Invested) / (Amount Invested) Efficiency The efficiency is the most significant term where the achievement of or ability to carry out a job with a least expenses of time and effort: The assembly line increased industrys efficiency Strategic controls and Marketing Audits The audits are carried out internally in the firm so as to appraise the system of accounting. Â  As a management tool, the audit measures and evaluates the effectiveness of management controls. The Naval Audit Service provides an independent audit of programs, activities, systems, and procedures. CONCLUSION: Hence it can be concluded by carrying out study on marketing plan and branding on my Online T-shirt Company is that the effective branding and marketing will in turn carry out the marketing that will help the organization to make strategic positioning. The process of branding will improve with the selection of benefits that may catch the pulse of target consumers and generally the emotional benefits whereas the marketing is the strategic process which will help the organization to sketch the plan of action so as to achieve the goals and objectives of the company. Any marketing technique will focus mainly over the 7 Ps of the product or the service delivered by the company and to study the benefits of rivals and prepare for the plan to defy the responses of the rivals. This concept will also assist the company to determine the level of performance of his company and the rival company. For achieving the goals to generate more sales and brand position as eminent firm will necessities to make a plan of action which is carried out by marketing and brand strategies and early estimation of profits and losses along with the better control factors.

The story of Summer Essay example -- Literary Analysis, David Updike

The story of Summer, by David Updike, is set during that idyllic time in life when responsibility is the last word on anyone's mind. And yet, as with all human affairs, responsibility is an ever-present and ever-necessary aspect to life. What happens when the protagonist, Homer, loses his awareness of a certain personal responsibility to maintain self-control? Homer's actions increasingly make him act foolishly, internally and externally. Also, how does Homer return to a sense of sanity and responsibility? To a degree, I would say that he does. At first, Homer's control over himself seems strong; he is only mildly aware of tempting situations. The reader begins to notice, however, that Homer's mind is still easily swayed by that most primitive of urges - sexual desire. The passage, "Homer looked up. Through the screen he watched Fred's sister Sandra as she came ambling down the path, stepping lightly between the stones in her bare feet," (293) is the first mild manifestation of Homer giving in to a loss of control to his sensual appetite. The next case of Homer's decreasing ability to control himself takes place on a tennis court. Throughout the game, the reader gets the impression that Homer was trying to get Sandra's attention through talented athletics, "On the tennis court she was strangely indifferent to his heroics." (293) Towards the end of the tennis match, Homer's eyes, once again, follow her as she is leaving, which leads him to double fault. This is the first time his decreasing self-control manifests itself in a somewhat harmful manner: namely, having hurt his score. Homer comes even closer to abandoning self-control during the night when he watches Sandra in bed. Homer's decreasing self-control is beginning t... ...e of sanity and self-control. Given the chance to show Sandra his affectionate lust, Homer withdrew his chance as one reads in the passage, "But to touch her, or kiss her, seemed suddenly incongruous, absurd, contrary to something he could not put his finger on." (296) Here Homer is becoming quite aware of the insanity which has driven his previous actions. Finally, Homer's inner turmoil is laid to rest and his sanity fully returns as his affection is returned. At the very end of the story, as Homer and Sandra are sitting on a couch together, her foot comes into contact with Homer's back. "But to Homer's surprise Sandra's foot remained, and he felt, in the faint sensation of exerted pressure, the passive emanation of its warmth, a distant signal of acquiescence." (296) Homer still had a desire for Sandra, but it would not consume him as it had in times before.